Sharing is caring: How sharing opinions online can connect people into groups and foster identification

Computer mediated communication has marked differences from the face-to-face context. One major difference is that, in the online context, we often have explicit access to others' opinions and these opinions are often the only informational cues available. We investigate if awareness of opinion...

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Main Authors: Caoimhe O'Reilly, Paul J. Maher, Adrian Lüders, Michael Quayle
Format: Article
Language:English
Published: Elsevier 2022-10-01
Series:Acta Psychologica
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S0001691822002669
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author Caoimhe O'Reilly
Paul J. Maher
Adrian Lüders
Michael Quayle
author_facet Caoimhe O'Reilly
Paul J. Maher
Adrian Lüders
Michael Quayle
author_sort Caoimhe O'Reilly
collection DOAJ
description Computer mediated communication has marked differences from the face-to-face context. One major difference is that, in the online context, we often have explicit access to others' opinions and these opinions are often the only informational cues available. We investigate if awareness of opinion congruence, in the absence of any other reference categories, may be sufficient to foster social identification. In a pre-registered experiment (N = 681), we manipulated exposure to opinions, and measured levels of ingroup identification, opinion-based identification and their social influence on activism intentions. Our results demonstrate exposure to others' opinions in an otherwise anonymous context fosters ingroup and opinion-based identification. There was no effect on opinion-based group activism intentions. We conclude that computer mediated contexts have consequences for identification – opinion (in)congruence is becoming more relevant as a source of social categorization. While we did not find this identification had a social influence on activism, we discuss avenues for future research to disentangle the features of opinion-based groups necessary to foster activism.
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spelling doaj.art-45e1b50e00e7430cbe4ad7fe9e8e5cd12022-12-22T03:56:53ZengElsevierActa Psychologica0001-69182022-10-01230103751Sharing is caring: How sharing opinions online can connect people into groups and foster identificationCaoimhe O'Reilly0Paul J. Maher1Adrian Lüders2Michael Quayle3Department of Psychology, University of Limerick, Castletroy, Ireland; Corresponding author.Department of Psychology, University of Limerick, Castletroy, IrelandDepartment of Psychology, University of Limerick, Castletroy, IrelandDepartment of Psychology, University of Limerick, Castletroy, Ireland; Department of Psychology, University of KwaZulu-Natal, Durban, South AfricaComputer mediated communication has marked differences from the face-to-face context. One major difference is that, in the online context, we often have explicit access to others' opinions and these opinions are often the only informational cues available. We investigate if awareness of opinion congruence, in the absence of any other reference categories, may be sufficient to foster social identification. In a pre-registered experiment (N = 681), we manipulated exposure to opinions, and measured levels of ingroup identification, opinion-based identification and their social influence on activism intentions. Our results demonstrate exposure to others' opinions in an otherwise anonymous context fosters ingroup and opinion-based identification. There was no effect on opinion-based group activism intentions. We conclude that computer mediated contexts have consequences for identification – opinion (in)congruence is becoming more relevant as a source of social categorization. While we did not find this identification had a social influence on activism, we discuss avenues for future research to disentangle the features of opinion-based groups necessary to foster activism.http://www.sciencedirect.com/science/article/pii/S0001691822002669Opinion based groupsSocial identity theoryIdentificationComputer mediated communicationOnline opinion sharing
spellingShingle Caoimhe O'Reilly
Paul J. Maher
Adrian Lüders
Michael Quayle
Sharing is caring: How sharing opinions online can connect people into groups and foster identification
Acta Psychologica
Opinion based groups
Social identity theory
Identification
Computer mediated communication
Online opinion sharing
title Sharing is caring: How sharing opinions online can connect people into groups and foster identification
title_full Sharing is caring: How sharing opinions online can connect people into groups and foster identification
title_fullStr Sharing is caring: How sharing opinions online can connect people into groups and foster identification
title_full_unstemmed Sharing is caring: How sharing opinions online can connect people into groups and foster identification
title_short Sharing is caring: How sharing opinions online can connect people into groups and foster identification
title_sort sharing is caring how sharing opinions online can connect people into groups and foster identification
topic Opinion based groups
Social identity theory
Identification
Computer mediated communication
Online opinion sharing
url http://www.sciencedirect.com/science/article/pii/S0001691822002669
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AT adrianluders sharingiscaringhowsharingopinionsonlinecanconnectpeopleintogroupsandfosteridentification
AT michaelquayle sharingiscaringhowsharingopinionsonlinecanconnectpeopleintogroupsandfosteridentification