E-commerce Platform Performance, Digital Marketing and Supply Chain Capabilities
By using Indonesian case studies, this research plan to fill the research gap in the theories of transaction cost economics, multi-attribute utility theory, agency theory and information-processing theory, through variable based modeling. For business and industry stakeholder point of view, this res...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Prasetiya Mulya Publishing
2020-05-01
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| Series: | International Research Journal of Business Studies |
| Subjects: | |
| Online Access: | http://irjbs.com/index.php/jurnalirjbs/article/view/1678 |