Advertising Radio Discourse – Lexical Analysis
Radio advertising, although it seems to be the "poor relative" on the advertising market, is avery interesting topic of study, because it uses language to a very large extent. In a relatively shorttime, a maximum of information is transmitted that causes emotions and raises the interest of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2017-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://stec.univ-ovidius.ro/html/anale/ENG/2017/Section-III/10.pdf |
| _version_ | 1818177438463557632 |
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| author | Dumitrascu Elena Maruntelu Liliana |
| author_facet | Dumitrascu Elena Maruntelu Liliana |
| author_sort | Dumitrascu Elena |
| collection | DOAJ |
| description | Radio advertising, although it seems to be the "poor relative" on the advertising market, is avery interesting topic of study, because it uses language to a very large extent. In a relatively shorttime, a maximum of information is transmitted that causes emotions and raises the interest of asmany people as possible for a product or brand, all wrapped up in a coherent text of 60 to 100words . In radio advertising, the text is the one that has priority, being the star because themessage is based on the text. For this reason, radio discourse may be a research object of interestto linguists, and this has led us to pay close attention to it. |
| first_indexed | 2024-12-11T20:32:05Z |
| format | Article |
| id | doaj.art-46163e8d29b644dcb47da3b4f2daa4e1 |
| institution | Directory Open Access Journal |
| issn | 2393-3127 2393-3127 |
| language | English |
| last_indexed | 2024-12-11T20:32:05Z |
| publishDate | 2017-01-01 |
| publisher | Ovidius University Press |
| record_format | Article |
| series | Ovidius University Annals: Economic Sciences Series |
| spelling | doaj.art-46163e8d29b644dcb47da3b4f2daa4e12022-12-22T00:51:47ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272393-31272017-01-01XVII1174177Advertising Radio Discourse – Lexical AnalysisDumitrascu Elena0Maruntelu Liliana1« Ovidius » University Constanta« Ovidius » University ConstantaRadio advertising, although it seems to be the "poor relative" on the advertising market, is avery interesting topic of study, because it uses language to a very large extent. In a relatively shorttime, a maximum of information is transmitted that causes emotions and raises the interest of asmany people as possible for a product or brand, all wrapped up in a coherent text of 60 to 100words . In radio advertising, the text is the one that has priority, being the star because themessage is based on the text. For this reason, radio discourse may be a research object of interestto linguists, and this has led us to pay close attention to it.http://stec.univ-ovidius.ro/html/anale/ENG/2017/Section-III/10.pdfadvertising radio discoursespeech actslistener recipient |
| spellingShingle | Dumitrascu Elena Maruntelu Liliana Advertising Radio Discourse – Lexical Analysis Ovidius University Annals: Economic Sciences Series advertising radio discourse speech acts listener recipient |
| title | Advertising Radio Discourse – Lexical Analysis |
| title_full | Advertising Radio Discourse – Lexical Analysis |
| title_fullStr | Advertising Radio Discourse – Lexical Analysis |
| title_full_unstemmed | Advertising Radio Discourse – Lexical Analysis |
| title_short | Advertising Radio Discourse – Lexical Analysis |
| title_sort | advertising radio discourse lexical analysis |
| topic | advertising radio discourse speech acts listener recipient |
| url | http://stec.univ-ovidius.ro/html/anale/ENG/2017/Section-III/10.pdf |
| work_keys_str_mv | AT dumitrascuelena advertisingradiodiscourselexicalanalysis AT marunteluliliana advertisingradiodiscourselexicalanalysis |