The mediating impact of airlines’ image in relation of corporate social responsibility and customers’ loyalty: An empirical in Vietnam

The mediating impact of airlines’ image in relation of corporate social responsibility and customers’ loyalty: An empirical in Vietnam

AbstractCorporate social responsibility (CSR) towards sustainable development has been identified as a marketing philosophy that businesses in developed countries should pursue in the post-Covid-19 era as these practices deal with urgent global social and environmental challenges. Such efforts contr...

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Autors principals: Hai Phan Thanh, Thu Hoang Anh
Format: Article
Idioma:English
Publicat: Taylor & Francis Group 2023-12-01
Col·lecció:Cogent Business & Management
Matèries:
airline’s image
corporate image
corporate social responsibility
customer’s loyalty
Vietnam
M14
Accés en línia:https://www.tandfonline.com/doi/10.1080/23311975.2023.2188641

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2023.2188641

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