The mediating impact of airlines’ image in relation of corporate social responsibility and customers’ loyalty: An empirical in Vietnam

The mediating impact of airlines’ image in relation of corporate social responsibility and customers’ loyalty: An empirical in Vietnam

AbstractCorporate social responsibility (CSR) towards sustainable development has been identified as a marketing philosophy that businesses in developed countries should pursue in the post-Covid-19 era as these practices deal with urgent global social and environmental challenges. Such efforts contr...

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Bibliographic Details
Main Authors: Hai Phan Thanh, Thu Hoang Anh
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Business & Management
Subjects:
airline’s image
corporate image
corporate social responsibility
customer’s loyalty
Vietnam
M14
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2188641

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