The trust dilemma - conclusions from a popular TV show

Trust in co-workers and business partners is an essential factor influencing the effectiveness of the production processes of goods and services and cooperation in the market. In this paper, we analyse trust using data from a natural experiment - the Polish edition of the TV game show "Who Want...

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Main Authors: Paulina Malaczewska, Maciej Malaczewski
Format: Article
Language:English
Published: Entrepreneurship and Sustainability Center 2022-12-01
Series:Entrepreneurship and Sustainability Issues
Online Access:https://jssidoi.org/jesi/article/1013
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author Paulina Malaczewska
Maciej Malaczewski
author_facet Paulina Malaczewska
Maciej Malaczewski
author_sort Paulina Malaczewska
collection DOAJ
description Trust in co-workers and business partners is an essential factor influencing the effectiveness of the production processes of goods and services and cooperation in the market. In this paper, we analyse trust using data from a natural experiment - the Polish edition of the TV game show "Who Wants to Be a Millionaire?". We verify differences in trust between women and men, between urban and rural residents, and the case of low- and high-stake games. Trust was analysed in two ways—trust in a group of strangers and trust in a friend selected earlier. The test for two populations' proportions is conducted. Study shows that women have greater trust than men in the cases of both types of trust. This result is different from those reported in most experimental studies. Women are also more trusting than men in the case of low-stake games, while in the case of high-stake games, the gender difference is blurred. To our best knowledge, this is the first study to use data from a TV show to analyse trust so far.
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spelling doaj.art-46244ab93eff484f98edb2d66e9a274c2024-01-05T10:27:11ZengEntrepreneurship and Sustainability CenterEntrepreneurship and Sustainability Issues2345-02822022-12-01102819210.9770/jesi.2022.10.2(5)The trust dilemma - conclusions from a popular TV showPaulina Malaczewskahttps://orcid.org/0000-0003-4212-9550Maciej Malaczewskihttps://orcid.org/0000-0001-7798-2581Trust in co-workers and business partners is an essential factor influencing the effectiveness of the production processes of goods and services and cooperation in the market. In this paper, we analyse trust using data from a natural experiment - the Polish edition of the TV game show "Who Wants to Be a Millionaire?". We verify differences in trust between women and men, between urban and rural residents, and the case of low- and high-stake games. Trust was analysed in two ways—trust in a group of strangers and trust in a friend selected earlier. The test for two populations' proportions is conducted. Study shows that women have greater trust than men in the cases of both types of trust. This result is different from those reported in most experimental studies. Women are also more trusting than men in the case of low-stake games, while in the case of high-stake games, the gender difference is blurred. To our best knowledge, this is the first study to use data from a TV show to analyse trust so far.https://jssidoi.org/jesi/article/1013
spellingShingle Paulina Malaczewska
Maciej Malaczewski
The trust dilemma - conclusions from a popular TV show
Entrepreneurship and Sustainability Issues
title The trust dilemma - conclusions from a popular TV show
title_full The trust dilemma - conclusions from a popular TV show
title_fullStr The trust dilemma - conclusions from a popular TV show
title_full_unstemmed The trust dilemma - conclusions from a popular TV show
title_short The trust dilemma - conclusions from a popular TV show
title_sort trust dilemma conclusions from a popular tv show
url https://jssidoi.org/jesi/article/1013
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