Substantiation of the strategic alternatives for transformation of business models in restaurant business enterprises
The research paper presents the review of “strategy” and “business model” categories, substantiates indices for determining current business model strategic alternatives of restaurant enterprises, proposes the assessed verbal and numerical scale to decide on the strategic transformation of current r...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Technical University of Moldova
2019-12-01
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| Series: | Journal of Social Sciences |
| Subjects: | |
| Online Access: | http://ibn.idsi.md/sites/default/files/imag_file/JSS-2019-4_pp-65-74.pdf |
| _version_ | 1818228527760146432 |
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| author | HORSUK, Viktoriia ZUBKOV, Serhii IVANOVA, Tetiana |
| author_facet | HORSUK, Viktoriia ZUBKOV, Serhii IVANOVA, Tetiana |
| author_sort | HORSUK, Viktoriia |
| collection | DOAJ |
| description | The research paper presents the review of “strategy” and “business model” categories, substantiates indices for determining current business model strategic alternatives of restaurant enterprises, proposes the assessed verbal and numerical scale to decide on the strategic transformation of current restaurant business enterprise model, as well as it develops the strategic transforming matrix. The choice of alternative strategy is recommended depending on the matrix segments. The methodological tools are tested on the set of restaurant business enterprises and it is concluded that their implementation into practice provides the increase of decisions validity level regarding the basic principles application of the innovative advantage concepts in the competitive market. |
| first_indexed | 2024-12-12T10:04:08Z |
| format | Article |
| id | doaj.art-463ce8a83adf41c4af202d37821dbc9c |
| institution | Directory Open Access Journal |
| issn | 2587-3490 2587-3504 |
| language | English |
| last_indexed | 2024-12-12T10:04:08Z |
| publishDate | 2019-12-01 |
| publisher | Technical University of Moldova |
| record_format | Article |
| series | Journal of Social Sciences |
| spelling | doaj.art-463ce8a83adf41c4af202d37821dbc9c2022-12-22T00:27:56ZengTechnical University of MoldovaJournal of Social Sciences2587-34902587-35042019-12-0124657410.5281/zenodo.3550687Substantiation of the strategic alternatives for transformation of business models in restaurant business enterprisesHORSUK, Viktoriia0ZUBKOV, Serhii1https://orcid.org/0000-0002-4892-8284IVANOVA, Tetiana2Kharkov State University of Food Technology and Trade, Kharkov, Ukraine Kharkov State University of Food Technology and Trade, Kharkov, Ukraine Kharkov State University of Food Technology and Trade, Kharkov, Ukraine The research paper presents the review of “strategy” and “business model” categories, substantiates indices for determining current business model strategic alternatives of restaurant enterprises, proposes the assessed verbal and numerical scale to decide on the strategic transformation of current restaurant business enterprise model, as well as it develops the strategic transforming matrix. The choice of alternative strategy is recommended depending on the matrix segments. The methodological tools are tested on the set of restaurant business enterprises and it is concluded that their implementation into practice provides the increase of decisions validity level regarding the basic principles application of the innovative advantage concepts in the competitive market.http://ibn.idsi.md/sites/default/files/imag_file/JSS-2019-4_pp-65-74.pdfstrategybusiness modelrestaurant businessstrategic managementstrategic alternatives |
| spellingShingle | HORSUK, Viktoriia ZUBKOV, Serhii IVANOVA, Tetiana Substantiation of the strategic alternatives for transformation of business models in restaurant business enterprises Journal of Social Sciences strategy business model restaurant business strategic management strategic alternatives |
| title | Substantiation of the strategic alternatives for transformation of business models in restaurant business enterprises |
| title_full | Substantiation of the strategic alternatives for transformation of business models in restaurant business enterprises |
| title_fullStr | Substantiation of the strategic alternatives for transformation of business models in restaurant business enterprises |
| title_full_unstemmed | Substantiation of the strategic alternatives for transformation of business models in restaurant business enterprises |
| title_short | Substantiation of the strategic alternatives for transformation of business models in restaurant business enterprises |
| title_sort | substantiation of the strategic alternatives for transformation of business models in restaurant business enterprises |
| topic | strategy business model restaurant business strategic management strategic alternatives |
| url | http://ibn.idsi.md/sites/default/files/imag_file/JSS-2019-4_pp-65-74.pdf |
| work_keys_str_mv | AT horsukviktoriia substantiationofthestrategicalternativesfortransformationofbusinessmodelsinrestaurantbusinessenterprises AT zubkovserhii substantiationofthestrategicalternativesfortransformationofbusinessmodelsinrestaurantbusinessenterprises AT ivanovatetiana substantiationofthestrategicalternativesfortransformationofbusinessmodelsinrestaurantbusinessenterprises |