MERGERS AND ACQUISITIONS AND THE STRATEGIES TO INCREASE THE MARKET STRENGTH
Mergers and acquisitions may seldom lead to the increase of the firms’ market strength, which is reflected in a firm’s capacity to set up the products’ selling price and/or to increase its benefits. These operations allow the reduction of the competitive pressure by diminishing the number of competi...
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2014-09-01
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| Series: | Annals of the Oradea University: Fascicle Management and Technological Engineering |
| Subjects: | |
| Online Access: | http://imtuoradea.ro/auo.fmte/files-2014-v2/Sehleanu Mariana Mergers and acquisitions and the strategies to increase the market strength.pdf |
| Summary: | Mergers and acquisitions may seldom lead to the
increase of the firms’ market strength, which is reflected in a
firm’s capacity to set up the products’ selling price and/or to
increase its benefits. These operations allow the reduction of the
competitive pressure by diminishing the number of competitors
or raising barriers when entering the market. A series of
operations have as main objective the improvement of the
competitive position of the enterprise, exploiting or capitalizing
the advantages of the target enterprise. This paper’s aim is to
present the microeconomic determinants of mergers and
acquisitions analyzed from the perspective of market strength
increase. |
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| ISSN: | 1583-0691 1583-0691 |