Segmenting Notebook PC market based on life style (The case of Ferdowsi University students)
This study is aimed to segment the Notebook PC market using VALS life style and to find out the differences between these segments. Vals specifically defines the consumer segments based on personality traits influencing the market behaviors.According to Vals, consumers are divided to eight categorie...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2014-05-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1-9&slc_lang=en&sid=1 |