ECONOMIC ANALYSIS OF THE MARKETING CHANNELS IN CITRUS INDUSTRY IN BRAZIL
The objective of this article is to analyse the marketing channels adopted and the contractual relations present among certified and uncertified producers of citrus production chain in the region of Vale do Cai, RS, Brazil. 49 producers of this region were selected randomly and semi-structured forms...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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University of Petrosani
2012-01-01
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| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | http://www.upet.ro/annals/economics/pdf/2012/part1/Dorr-Guse-Strassburger-Zulian-Rossato.pdf |
| _version_ | 1818640649359982592 |
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| author | ANDREA CRISTINA DORR JAQUELINE CARLA GUSE RUBIA STRASSBURGER ALINE ZULIAN MARIVANE VESTENA ROSSATO |
| author_facet | ANDREA CRISTINA DORR JAQUELINE CARLA GUSE RUBIA STRASSBURGER ALINE ZULIAN MARIVANE VESTENA ROSSATO |
| author_sort | ANDREA CRISTINA DORR |
| collection | DOAJ |
| description | The objective of this article is to analyse the marketing channels adopted and the contractual relations present among certified and uncertified producers of citrus production chain in the region of Vale do Cai, RS, Brazil. 49 producers of this region were selected randomly and semi-structured forms were applied to them. The producers had the biggest success in this market with certified fruits starting from the moment when they became members of a cooperative or an association, preserving a higher governing structure through certification. Although uncertified producers are not marginalized in the chain, they are more vulnerable to market fluctuations and access less sophisticated marketing channels. |
| first_indexed | 2024-12-16T23:14:38Z |
| format | Article |
| id | doaj.art-469ca53c60dc451fb0516ff24578260d |
| institution | Directory Open Access Journal |
| issn | 1582-5949 2247-8620 |
| language | English |
| last_indexed | 2024-12-16T23:14:38Z |
| publishDate | 2012-01-01 |
| publisher | University of Petrosani |
| record_format | Article |
| series | Annals of the University of Petrosani: Economics |
| spelling | doaj.art-469ca53c60dc451fb0516ff24578260d2022-12-21T22:12:20ZengUniversity of PetrosaniAnnals of the University of Petrosani: Economics1582-59492247-86202012-01-01XII193108ECONOMIC ANALYSIS OF THE MARKETING CHANNELS IN CITRUS INDUSTRY IN BRAZILANDREA CRISTINA DORRJAQUELINE CARLA GUSERUBIA STRASSBURGERALINE ZULIANMARIVANE VESTENA ROSSATOThe objective of this article is to analyse the marketing channels adopted and the contractual relations present among certified and uncertified producers of citrus production chain in the region of Vale do Cai, RS, Brazil. 49 producers of this region were selected randomly and semi-structured forms were applied to them. The producers had the biggest success in this market with certified fruits starting from the moment when they became members of a cooperative or an association, preserving a higher governing structure through certification. Although uncertified producers are not marginalized in the chain, they are more vulnerable to market fluctuations and access less sophisticated marketing channels.http://www.upet.ro/annals/economics/pdf/2012/part1/Dorr-Guse-Strassburger-Zulian-Rossato.pdfcertificationmarketing channelscontractual relations |
| spellingShingle | ANDREA CRISTINA DORR JAQUELINE CARLA GUSE RUBIA STRASSBURGER ALINE ZULIAN MARIVANE VESTENA ROSSATO ECONOMIC ANALYSIS OF THE MARKETING CHANNELS IN CITRUS INDUSTRY IN BRAZIL Annals of the University of Petrosani: Economics certification marketing channels contractual relations |
| title | ECONOMIC ANALYSIS OF THE MARKETING CHANNELS IN CITRUS INDUSTRY IN BRAZIL |
| title_full | ECONOMIC ANALYSIS OF THE MARKETING CHANNELS IN CITRUS INDUSTRY IN BRAZIL |
| title_fullStr | ECONOMIC ANALYSIS OF THE MARKETING CHANNELS IN CITRUS INDUSTRY IN BRAZIL |
| title_full_unstemmed | ECONOMIC ANALYSIS OF THE MARKETING CHANNELS IN CITRUS INDUSTRY IN BRAZIL |
| title_short | ECONOMIC ANALYSIS OF THE MARKETING CHANNELS IN CITRUS INDUSTRY IN BRAZIL |
| title_sort | economic analysis of the marketing channels in citrus industry in brazil |
| topic | certification marketing channels contractual relations |
| url | http://www.upet.ro/annals/economics/pdf/2012/part1/Dorr-Guse-Strassburger-Zulian-Rossato.pdf |
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