Managing-technology enhanced tourist experience: The case of scattered hotels in Istria
Many of the recent research studies in tourist behavior pointed to the fact that contemporary tourists, particularly millennials, are very prone to innovative experiences and enjoy co-creating the tourist experience. Technological advancements drive changes in the way tourists experience their vacat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of Split, Faculty of Economics
2021-01-01
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| Series: | Management : Journal of Contemporary Management Issues |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/376902 |
| _version_ | 1797206995459112960 |
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| author | Tea Golja Morena Paulišić |
| author_facet | Tea Golja Morena Paulišić |
| author_sort | Tea Golja |
| collection | DOAJ |
| description | Many of the recent research studies in tourist behavior pointed to the fact that contemporary tourists, particularly millennials, are very prone to innovative experiences and enjoy co-creating the tourist experience. Technological advancements drive changes in the way tourists experience their vacation and have transferred power to the tourists in terms of decision-making. Scattered hotels bring back life into empty and abandoned homes in the old parts of the city. They boost the trickle-down effect on the local economy, contribute to the revival of villages and old parts of the town, preservation of the local culture and identity of the place, and minimization of negative social and ecological impacts of over-tourism. With the implementation of innovative technological solutions, customized to such particular accommodation establishments and the ecosystem of the tourist destination, this product would be able to modify the complete nature of the tourism experience. In this paper, the authors aim to explore how technology reinvigorates creativity and boosts destinations’ innovativeness and competitiveness by enriching the overall customer experience and by creating ecosystems in which tourism contributes to sustainable development. Technological advancements that can unlock innovation potential in scattered hotels are presented, as well as perceptions of tourism suppliers on personalized experiences, boosted with technological innovations. Factors hampering innovation are identified, as well as other important obstacles in delivering such services (financing, cooperation with other stakeholders, uncertain demand, etc.). From a possible functional angle, this study presents significant implications for small entrepreneurs – experience providers in horizontally developed accommodation structures, as well as destination managers and all levels of government. |
| first_indexed | 2024-04-24T09:15:52Z |
| format | Article |
| id | doaj.art-46a5732ee81241a5ac33be1d0ded75b2 |
| institution | Directory Open Access Journal |
| issn | 1331-0194 1846-3363 |
| language | English |
| last_indexed | 2024-04-24T09:15:52Z |
| publishDate | 2021-01-01 |
| publisher | University of Split, Faculty of Economics |
| record_format | Article |
| series | Management : Journal of Contemporary Management Issues |
| spelling | doaj.art-46a5732ee81241a5ac33be1d0ded75b22024-04-15T16:59:59ZengUniversity of Split, Faculty of EconomicsManagement : Journal of Contemporary Management Issues1331-01941846-33632021-01-01261639510.30924/mjcmi.26.1.5Managing-technology enhanced tourist experience: The case of scattered hotels in IstriaTea Golja0Morena Paulišić1Juraj Dobrila University of Pula, Faculty of Interdisciplinary, Italian and Cultural Studies, CroatiaJuraj Dobrila University of Pula, Faculty of Economics and Tourism “Dr. Mijo Mirković”, CroatiaMany of the recent research studies in tourist behavior pointed to the fact that contemporary tourists, particularly millennials, are very prone to innovative experiences and enjoy co-creating the tourist experience. Technological advancements drive changes in the way tourists experience their vacation and have transferred power to the tourists in terms of decision-making. Scattered hotels bring back life into empty and abandoned homes in the old parts of the city. They boost the trickle-down effect on the local economy, contribute to the revival of villages and old parts of the town, preservation of the local culture and identity of the place, and minimization of negative social and ecological impacts of over-tourism. With the implementation of innovative technological solutions, customized to such particular accommodation establishments and the ecosystem of the tourist destination, this product would be able to modify the complete nature of the tourism experience. In this paper, the authors aim to explore how technology reinvigorates creativity and boosts destinations’ innovativeness and competitiveness by enriching the overall customer experience and by creating ecosystems in which tourism contributes to sustainable development. Technological advancements that can unlock innovation potential in scattered hotels are presented, as well as perceptions of tourism suppliers on personalized experiences, boosted with technological innovations. Factors hampering innovation are identified, as well as other important obstacles in delivering such services (financing, cooperation with other stakeholders, uncertain demand, etc.). From a possible functional angle, this study presents significant implications for small entrepreneurs – experience providers in horizontally developed accommodation structures, as well as destination managers and all levels of government.https://hrcak.srce.hr/file/376902technological innovation in tourismgrowth strategiestransformational tourist experiencesco-creationIstria |
| spellingShingle | Tea Golja Morena Paulišić Managing-technology enhanced tourist experience: The case of scattered hotels in Istria Management : Journal of Contemporary Management Issues technological innovation in tourism growth strategies transformational tourist experiences co-creation Istria |
| title | Managing-technology enhanced tourist experience: The case of scattered hotels in Istria |
| title_full | Managing-technology enhanced tourist experience: The case of scattered hotels in Istria |
| title_fullStr | Managing-technology enhanced tourist experience: The case of scattered hotels in Istria |
| title_full_unstemmed | Managing-technology enhanced tourist experience: The case of scattered hotels in Istria |
| title_short | Managing-technology enhanced tourist experience: The case of scattered hotels in Istria |
| title_sort | managing technology enhanced tourist experience the case of scattered hotels in istria |
| topic | technological innovation in tourism growth strategies transformational tourist experiences co-creation Istria |
| url | https://hrcak.srce.hr/file/376902 |
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