Neighborhood Branding and Residents’ Engagement: Evidences from NoLo - in Milan - to TomTom - in Istanbul
City branding and place marketing are now globally labeled as key strategies for many worldwide cities which aspire to become the main actors of the global creativity map. In such a framework, the creative sector becomes a central tool of urban attractivity to improve cultural and economic developm...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Università di Napoli Federico II
2022-12-01
|
| Series: | Fuori Luogo |
| Subjects: | |
| Online Access: | http://www.serena.unina.it/index.php/fuoriluogo/article/view/8974 |