The Emerging Trend of Narration in Pakistani Ads
Television commercials are generally produced in two different styles: in argumentative manner, and in narrative style. In argumentative style various attributes of the product are shown in a logical manner; whilst narrative style is more towards storytelling and product is presented as a...
| Príomhchruthaitheoir: | |
|---|---|
| Formáid: | Alt |
| Teanga: | English |
| Foilsithe / Cruthaithe: |
University of the Punjab, Institute of Urdu Language and Literature, Lahore
2017-12-01
|
| Sraith: | بازیافت |
| Ábhair: | |
| Rochtain ar líne: | http://journals.pu.edu.pk/journals/index.php/Bazyaft/article/view/4829 |