The Emerging Trend of Narration in Pakistani Ads
Television commercials are generally produced in two different styles: in argumentative manner, and in narrative style. In argumentative style various attributes of the product are shown in a logical manner; whilst narrative style is more towards storytelling and product is presented as a...
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| Format: | Article |
| Language: | English |
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University of the Punjab, Institute of Urdu Language and Literature, Lahore
2017-12-01
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| Series: | بازیافت |
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| Online Access: | http://journals.pu.edu.pk/journals/index.php/Bazyaft/article/view/4829 |