The Balkan Playground: Eastern “Soft” Power Coming, Western Not Leaving
Since 1990, when the American political scientist Joseph Nye elaborated the term of soft power for the first time (Nye, 1990), the concept has been hailed, criticized or neglected, but, in due time positioned itself as crucial component of a country’s foreign policy. Consecutive US administration...
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| Format: | Article |
| Language: | English |
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University American College Skopje
2018-12-01
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| Series: | AICEI Proceedings |
| Online Access: | http://www.aicei.uacs.edu.mk/document/231aeb41-7843-5629-dcbf-b6c5be8dbfc8 |