Prospects and problems of YouTube and virtual video channels in agricultural content dissemination
Farmers need new technologies and information to cope with the challenges and difficulties of agricultural extension. YouTube, a low-cost tool, offers opportunities for farmers' feedback, interaction, and networking. In order to utilize this tool for the benefit of farmers, it is necessary to l...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IJARIT Research Foundation
2023-12-01
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| Series: | International Journal of Agricultural Research, Innovation and Technology |
| Subjects: | |
| Online Access: | https://www.banglajol.info/index.php/IJARIT/article/view/70851/47471 |
| _version_ | 1827351524483792896 |
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| author | Tasnim Farabi Md Matiul Islam Mohammad Bashir Ahmed |
| author_facet | Tasnim Farabi Md Matiul Islam Mohammad Bashir Ahmed |
| author_sort | Tasnim Farabi |
| collection | DOAJ |
| description | Farmers need new technologies and information to cope with the challenges and difficulties of agricultural extension. YouTube, a low-cost tool, offers opportunities for farmers' feedback, interaction, and networking. In order to utilize this tool for the benefit of farmers, it is necessary to learn the prospects and problems of YouTube and virtual video channels in agricultural content preparation and dissemination. Data were collected from 105 respondents under the Khulna Metropolitan Agriculture Office (both Metro 1 and 2) and from the 3 content creators from February to May 2023. However, the majority of respondents (94.30%) perceive YouTube as a promising tool for agricultural content dissemination. Besides, the majority of the respondents (64.80%) perceive problems with YouTube and virtual video channels in agricultural content dissemination. Age, farm size, experience, extension media contact, and training received positively impact respondents' perceptions of YouTube. The findings suggest that the public extension system and policymakers may consider reducing internet costs and providing low-cost devices for both respondents and content creators. Additionally, other virtual video platforms like YouTube can be made more accessible, allowing audiences to access information from diversified virtual video channels. |
| first_indexed | 2024-03-08T02:04:42Z |
| format | Article |
| id | doaj.art-46bd8d7a26f347da8f3bcfa5703b3924 |
| institution | Directory Open Access Journal |
| issn | 2224-0616 |
| language | English |
| last_indexed | 2024-03-08T02:04:42Z |
| publishDate | 2023-12-01 |
| publisher | IJARIT Research Foundation |
| record_format | Article |
| series | International Journal of Agricultural Research, Innovation and Technology |
| spelling | doaj.art-46bd8d7a26f347da8f3bcfa5703b39242024-02-13T16:51:50ZengIJARIT Research FoundationInternational Journal of Agricultural Research, Innovation and Technology2224-06162023-12-01132314010.3329/ijarit.v13i2.70851Prospects and problems of YouTube and virtual video channels in agricultural content disseminationTasnim Farabi0Md Matiul Islam1https://orcid.org/0000-0001-7892-4666Mohammad Bashir Ahmed2https://orcid.org/0000-0001-8074-2626Agrotechnology Discipline, Life Science School, Khulna University, Khulna-9208, BangladeshAgrotechnology Discipline, Life Science School, Khulna University, Khulna-9208, BangladeshAgrotechnology Discipline, Life Science School, Khulna University, Khulna-9208, BangladeshFarmers need new technologies and information to cope with the challenges and difficulties of agricultural extension. YouTube, a low-cost tool, offers opportunities for farmers' feedback, interaction, and networking. In order to utilize this tool for the benefit of farmers, it is necessary to learn the prospects and problems of YouTube and virtual video channels in agricultural content preparation and dissemination. Data were collected from 105 respondents under the Khulna Metropolitan Agriculture Office (both Metro 1 and 2) and from the 3 content creators from February to May 2023. However, the majority of respondents (94.30%) perceive YouTube as a promising tool for agricultural content dissemination. Besides, the majority of the respondents (64.80%) perceive problems with YouTube and virtual video channels in agricultural content dissemination. Age, farm size, experience, extension media contact, and training received positively impact respondents' perceptions of YouTube. The findings suggest that the public extension system and policymakers may consider reducing internet costs and providing low-cost devices for both respondents and content creators. Additionally, other virtual video platforms like YouTube can be made more accessible, allowing audiences to access information from diversified virtual video channels.https://www.banglajol.info/index.php/IJARIT/article/view/70851/47471content disseminationcontent preparationproblemsprospectsyoutube |
| spellingShingle | Tasnim Farabi Md Matiul Islam Mohammad Bashir Ahmed Prospects and problems of YouTube and virtual video channels in agricultural content dissemination International Journal of Agricultural Research, Innovation and Technology content dissemination content preparation problems prospects youtube |
| title | Prospects and problems of YouTube and virtual video channels in agricultural content dissemination |
| title_full | Prospects and problems of YouTube and virtual video channels in agricultural content dissemination |
| title_fullStr | Prospects and problems of YouTube and virtual video channels in agricultural content dissemination |
| title_full_unstemmed | Prospects and problems of YouTube and virtual video channels in agricultural content dissemination |
| title_short | Prospects and problems of YouTube and virtual video channels in agricultural content dissemination |
| title_sort | prospects and problems of youtube and virtual video channels in agricultural content dissemination |
| topic | content dissemination content preparation problems prospects youtube |
| url | https://www.banglajol.info/index.php/IJARIT/article/view/70851/47471 |
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