Specific Features of the Study of Consumer Behaviour in the Students Catering Market
The article studies consumers in the market of students catering on the basis of the method of cluster analysis, which is a many-sided statistical procedure, which envisages collection of data, which keep information about the sampling and ordering objects into relatively homogeneous groups, as a re...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2014-01-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://www.business-inform.net/pdf/2014/1_0/148_153.pdf |
| _version_ | 1811255657769205760 |
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| author | Malinka Oksana Ya. Ustenko Andrіj O. Hevka Nataliya I. |
| author_facet | Malinka Oksana Ya. Ustenko Andrіj O. Hevka Nataliya I. |
| author_sort | Malinka Oksana Ya. |
| collection | DOAJ |
| description | The article studies consumers in the market of students catering on the basis of the method of cluster analysis, which is a many-sided statistical procedure, which envisages collection of data, which keep information about the sampling and ordering objects into relatively homogeneous groups, as a result seven main segments of food consumers are allocated. Using the method of factor analysis the article identifies main factors that influence consumer behaviour when selecting catering establishments. The article studies consumer behaviour in the students catering market in the city of Ivano-Frankivsk using the method of polling and semantic differential. The article identifies main shortcomings in the activity of the studies students catering establishment. The article offers measures for achieving the desired level of satisfaction of clients with the quality of service in the selected catering establishment. |
| first_indexed | 2024-04-12T17:27:19Z |
| format | Article |
| id | doaj.art-46c2f5ab9b764acba5a1ec5a2565489d |
| institution | Directory Open Access Journal |
| issn | 2222-4459 |
| language | English |
| last_indexed | 2024-04-12T17:27:19Z |
| publishDate | 2014-01-01 |
| publisher | Research Centre of Industrial Problems of Development of NAS of Ukraine |
| record_format | Article |
| series | Bìznes Inform |
| spelling | doaj.art-46c2f5ab9b764acba5a1ec5a2565489d2022-12-22T03:23:14ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592014-01-011148153Specific Features of the Study of Consumer Behaviour in the Students Catering MarketMalinka Oksana Ya.0Ustenko Andrіj O.1Hevka Nataliya I.2 Ivano-Frankivsk National Technical University of Oil and Gas Ivano-Frankivsk National Technical University of Oil and Gas Ivano-Frankivsk National Technical University of Oil and Gas The article studies consumers in the market of students catering on the basis of the method of cluster analysis, which is a many-sided statistical procedure, which envisages collection of data, which keep information about the sampling and ordering objects into relatively homogeneous groups, as a result seven main segments of food consumers are allocated. Using the method of factor analysis the article identifies main factors that influence consumer behaviour when selecting catering establishments. The article studies consumer behaviour in the students catering market in the city of Ivano-Frankivsk using the method of polling and semantic differential. The article identifies main shortcomings in the activity of the studies students catering establishment. The article offers measures for achieving the desired level of satisfaction of clients with the quality of service in the selected catering establishment.http://www.business-inform.net/pdf/2014/1_0/148_153.pdfconsumer motivationconsumer behaviourmarketing studiespollingsemantic differential |
| spellingShingle | Malinka Oksana Ya. Ustenko Andrіj O. Hevka Nataliya I. Specific Features of the Study of Consumer Behaviour in the Students Catering Market Bìznes Inform consumer motivation consumer behaviour marketing studies polling semantic differential |
| title | Specific Features of the Study of Consumer Behaviour in the Students Catering Market |
| title_full | Specific Features of the Study of Consumer Behaviour in the Students Catering Market |
| title_fullStr | Specific Features of the Study of Consumer Behaviour in the Students Catering Market |
| title_full_unstemmed | Specific Features of the Study of Consumer Behaviour in the Students Catering Market |
| title_short | Specific Features of the Study of Consumer Behaviour in the Students Catering Market |
| title_sort | specific features of the study of consumer behaviour in the students catering market |
| topic | consumer motivation consumer behaviour marketing studies polling semantic differential |
| url | http://www.business-inform.net/pdf/2014/1_0/148_153.pdf |
| work_keys_str_mv | AT malinkaoksanaya specificfeaturesofthestudyofconsumerbehaviourinthestudentscateringmarket AT ustenkoandríjo specificfeaturesofthestudyofconsumerbehaviourinthestudentscateringmarket AT hevkanataliyai specificfeaturesofthestudyofconsumerbehaviourinthestudentscateringmarket |