Factors affecting satisfaction and loyalty to online group buying
Purpose – In 2008, a phenomenon emerged in online retail that attracted the attention of many people, creating a new virtual model of commerce. This phenomenon was called online group buying and arrived in Brazil in 2010. The purpose of this study was to identify the factors that affect satisfaction...
Main Authors: | , , , |
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Format: | Article |
Language: | Portuguese |
Published: |
Emerald Publishing
2020-07-01
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Series: | REGE Revista de Gestão |
Subjects: | |
Online Access: | https://www.emerald.com/insight/content/doi/10.1108/REGE-02-2018-0037/full/pdf?title=factors-affecting-satisfaction-and-loyalty-to-online-group-buying |