The Effectiveness of a Virtual Reality Marketing Video on the People Desire to Buy a Product

The Effectiveness of a Virtual Reality Marketing Video on the People Desire to Buy a Product

Virtual Reality technology can provide new experiences and different points of view of activities, events, or products for the users. In line with advances from VR technology, YouTube initiates to support the spread of VR videos by creating a VR feature on their platform. A hundred videos about a da...

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Bibliographic Details
Main Authors: Sigit Wijayanto, Jouvan Chandra Pratama Putra
Format: Article
Language:English
Published: Politeknik Negeri Padang 2021-12-01
Series:JOIV: International Journal on Informatics Visualization
Subjects:
youtubevr
virtual reality
marketing.
Online Access:https://joiv.org/index.php/joiv/article/view/483

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