THE MARKET DEVELOPMENT OF BTL-COMMUNICATIONS IN RUSSIA
The description of the main tools of Below-the-line- communications (BTL-communications), their advantages and disadvantages is presented. Based on the study, the main tasks performed during the implementation of BTL-tools on the market are described. The statistics of the Russian advertising market...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2018-06-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/1064 |