Incremental Innovation versus Discontinuous Innovation: An Analysis of the Fuzzy Front End

Companies innovate to increase revenues or reduce costs. The literature identifies two types of innovation approaches: incremental innovation, when an enterprise uses and “exploits” its current competencies, and radical innovation, which points out a company’s need to develop and “explore” new comp...

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Main Authors: Jovany Uribe Ocampo, Paulo Carlos Kaminski
Format: Article
Language:English
Published: Universidad Nacional de Colombia 2023-08-01
Series:Innovar: Revista de Ciencias Administrativas y Sociales
Subjects:
Online Access:https://168.176.5.108/index.php/innovar/article/view/101160
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author Jovany Uribe Ocampo
Paulo Carlos Kaminski
author_facet Jovany Uribe Ocampo
Paulo Carlos Kaminski
author_sort Jovany Uribe Ocampo
collection DOAJ
description Companies innovate to increase revenues or reduce costs. The literature identifies two types of innovation approaches: incremental innovation, when an enterprise uses and “exploits” its current competencies, and radical innovation, which points out a company’s need to develop and “explore” new competencies. In product design and development through discontinuous innovation, fuzzy front end (ffe)— the most critical stage due to the difficulty of understanding and articulating the opportunities detected—has a decisive impact. Thus, through literature analysis, this reflective article allows a deeper understanding of ffe from two dimensions: i) Degree of innovation—incremental innovation vs. discontinuous innovation— and ii) Time—a project stage. To that end, we propose a framework of reference for ffe construct. The results enable academia to reduce the gap around the ffe construct and companies involved in innovation projects to better understand the nature of a project according to the degree of innovation of a new product, as well as how to proceed in order to reduce uncertainties; insights that could ultimately increase the chances of a new product becoming successful.
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spelling doaj.art-470478365e6b48e1a0c82852a10a90782023-09-22T16:10:46ZengUniversidad Nacional de ColombiaInnovar: Revista de Ciencias Administrativas y Sociales0121-50512248-69682023-08-01349210.15446/innovar.v34n92.101160Incremental Innovation versus Discontinuous Innovation: An Analysis of the Fuzzy Front EndJovany Uribe Ocampo0https://orcid.org/0000-0002-5382-4543Paulo Carlos Kaminski1Universidade de São Paulo Escola PolitécnicaUniversidade de São Paulo Escola Politécnica Companies innovate to increase revenues or reduce costs. The literature identifies two types of innovation approaches: incremental innovation, when an enterprise uses and “exploits” its current competencies, and radical innovation, which points out a company’s need to develop and “explore” new competencies. In product design and development through discontinuous innovation, fuzzy front end (ffe)— the most critical stage due to the difficulty of understanding and articulating the opportunities detected—has a decisive impact. Thus, through literature analysis, this reflective article allows a deeper understanding of ffe from two dimensions: i) Degree of innovation—incremental innovation vs. discontinuous innovation— and ii) Time—a project stage. To that end, we propose a framework of reference for ffe construct. The results enable academia to reduce the gap around the ffe construct and companies involved in innovation projects to better understand the nature of a project according to the degree of innovation of a new product, as well as how to proceed in order to reduce uncertainties; insights that could ultimately increase the chances of a new product becoming successful. https://168.176.5.108/index.php/innovar/article/view/101160Fuzzy Front EndProduct DevelopmentHigh degree of innovationIncremental InnovationRadical Innovation
spellingShingle Jovany Uribe Ocampo
Paulo Carlos Kaminski
Incremental Innovation versus Discontinuous Innovation: An Analysis of the Fuzzy Front End
Innovar: Revista de Ciencias Administrativas y Sociales
Fuzzy Front End
Product Development
High degree of innovation
Incremental Innovation
Radical Innovation
title Incremental Innovation versus Discontinuous Innovation: An Analysis of the Fuzzy Front End
title_full Incremental Innovation versus Discontinuous Innovation: An Analysis of the Fuzzy Front End
title_fullStr Incremental Innovation versus Discontinuous Innovation: An Analysis of the Fuzzy Front End
title_full_unstemmed Incremental Innovation versus Discontinuous Innovation: An Analysis of the Fuzzy Front End
title_short Incremental Innovation versus Discontinuous Innovation: An Analysis of the Fuzzy Front End
title_sort incremental innovation versus discontinuous innovation an analysis of the fuzzy front end
topic Fuzzy Front End
Product Development
High degree of innovation
Incremental Innovation
Radical Innovation
url https://168.176.5.108/index.php/innovar/article/view/101160
work_keys_str_mv AT jovanyuribeocampo incrementalinnovationversusdiscontinuousinnovationananalysisofthefuzzyfrontend
AT paulocarloskaminski incrementalinnovationversusdiscontinuousinnovationananalysisofthefuzzyfrontend