Perspective directions of blockchain technology usage in digital marketing
The article outlines the key directions for usage of the blockchain technology in digital marketing, describes the new business models of digital enterprises. The article characterizes the dynamics of changes in IT budgets of new business models of digital enterprises. Authors define the relationshi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2020-01-01
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| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/218 |
| _version_ | 1797883351778983936 |
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| author | O. P. Gavrilina V. M. Komarov A. A. Makarov |
| author_facet | O. P. Gavrilina V. M. Komarov A. A. Makarov |
| author_sort | O. P. Gavrilina |
| collection | DOAJ |
| description | The article outlines the key directions for usage of the blockchain technology in digital marketing, describes the new business models of digital enterprises. The article characterizes the dynamics of changes in IT budgets of new business models of digital enterprises. Authors define the relationship of new business models in the digital economy. Authors suggest classification of enterprises based on approaches to the use of operational efficiency and customer experience. The directions ofdevelopment ofdigital enterprises are determined. Conclusions made on the structural changes ofdigital marketing. |
| first_indexed | 2024-04-10T03:50:21Z |
| format | Article |
| id | doaj.art-4704eaace3ee4ee8a05904df34642536 |
| institution | Directory Open Access Journal |
| issn | 2073-9885 2687-136X |
| language | Russian |
| last_indexed | 2024-04-10T03:50:21Z |
| publishDate | 2020-01-01 |
| publisher | Russian Academy of Entrepreneurship |
| record_format | Article |
| series | Путеводитель предпринимателя |
| spelling | doaj.art-4704eaace3ee4ee8a05904df346425362023-03-13T07:17:30ZrusRussian Academy of EntrepreneurshipПутеводитель предпринимателя2073-98852687-136X2020-01-0104099109217Perspective directions of blockchain technology usage in digital marketingO. P. Gavrilina0V. M. Komarov1A. A. Makarov2Российская академия народного хозяйства и государственной службы при Президенте РФРоссийская академия народного хозяйства и государственной службы при Президенте РФИнститут сервисных технологий, РГУТиСThe article outlines the key directions for usage of the blockchain technology in digital marketing, describes the new business models of digital enterprises. The article characterizes the dynamics of changes in IT budgets of new business models of digital enterprises. Authors define the relationship of new business models in the digital economy. Authors suggest classification of enterprises based on approaches to the use of operational efficiency and customer experience. The directions ofdevelopment ofdigital enterprises are determined. Conclusions made on the structural changes ofdigital marketing.https://www.pp-mag.ru/jour/article/view/218цифровая экономикаинновациицифровые решениябизнес моделиблокчейнцифровой маркетинг |
| spellingShingle | O. P. Gavrilina V. M. Komarov A. A. Makarov Perspective directions of blockchain technology usage in digital marketing Путеводитель предпринимателя цифровая экономика инновации цифровые решения бизнес модели блокчейн цифровой маркетинг |
| title | Perspective directions of blockchain technology usage in digital marketing |
| title_full | Perspective directions of blockchain technology usage in digital marketing |
| title_fullStr | Perspective directions of blockchain technology usage in digital marketing |
| title_full_unstemmed | Perspective directions of blockchain technology usage in digital marketing |
| title_short | Perspective directions of blockchain technology usage in digital marketing |
| title_sort | perspective directions of blockchain technology usage in digital marketing |
| topic | цифровая экономика инновации цифровые решения бизнес модели блокчейн цифровой маркетинг |
| url | https://www.pp-mag.ru/jour/article/view/218 |
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