Multimodality and political discourse: political communication in the Kirchner era
ABSTRACTThis paper analyzes communication strategies of Cristina Fernández de Kirchner second adminis-tration (2011-2015), through a multimodal perspective. It briefly describes the multimodal analy-sis framework, also referring to researches using this perspective to analyze television ads in polit...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Spanish |
| Published: |
Associação Latino-americana de Estudos do Discurso
2017-12-01
|
| Series: | ALED |
| Subjects: | |
| Online Access: | https://raled.comunidadaled.org/index.php/raled/article/view/242 |
| Summary: | ABSTRACTThis paper analyzes communication strategies of Cristina Fernández de Kirchner second adminis-tration (2011-2015), through a multimodal perspective. It briefly describes the multimodal analy-sis framework, also referring to researches using this perspective to analyze television ads in political campaigns. This analysis describes the capabilities and potential of semiotic modes, their interac-tions, modal density, coherence and effects of this kind of communication. The paper shows that this kind of communication offers new expressive capabilities that allow the political discourse to use other forms of communication. |
|---|---|
| ISSN: | 2447-9543 2447-9543 |