MEDIA MARKET OVERVIEW IN CEE COUNTRIES

MEDIA MARKET OVERVIEW IN CEE COUNTRIES

Every year, in every market and in any country, advertisers spend increasing budgets on advertising to influence consumer behavior. Finding the ideal marketing channel mix is a continuous challenge for every brand on every local market. This paper is aiming to analyze overall media investment in C...

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Bibliographic Details
Main Authors: Cristina BURLACIOIU, Cristina BOBOC, Valentin SAVA
Format: Article
Language:English
Published: Nicolae Titulescu University Publishing House 2018-05-01
Series:Challenges of the Knowledge Society
Subjects:
marketing mix
media market
clustering methods
principal component analysis
CEE countries
Online Access:http://cks.univnt.ro/uploads/cks_2018_articles/index.php?dir=5_economic_sciences%2F&download=CKS_2018_economic_sciences_002.pdf

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