Should I look or should I book
The online booking behaviour of tourist website visitors shows that there is a transition from browsing to the purchasing process. Potential travellers are expected to benefit from a broad range of market opportunities made available by the Internet, the most revolutionary of which is the opportunit...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Visoka turistička škola strukovnih studija, Beograd
2021-01-01
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| Series: | Turističko Poslovanje |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3099/2021/0354-30992128085Q.pdf |
| _version_ | 1818484965097078784 |
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| author | Štilić Anđelka Nicić Miloš |
| author_facet | Štilić Anđelka Nicić Miloš |
| author_sort | Štilić Anđelka |
| collection | DOAJ |
| description | The online booking behaviour of tourist website visitors shows that there is a transition from browsing to the purchasing process. Potential travellers are expected to benefit from a broad range of market opportunities made available by the Internet, the most revolutionary of which is the opportunity for price reductions as a direct result of the elimination of intermediaries in the travel industry distribution chain. Customers have to deal with a variety of challenges and limits when provided with various alternatives for even simple and low-cost travel bookings, and word-of-mouth from online reviews acts as a vital source of information for customers. A significant component in influencing customer decision-making is eWOM and it is also a key factor in the individual booking of services and products. Customers' perception of the credibility of reviews significantly influences their behavioural intentions and the role of eWOM in providing travel information and tourists' behavioural intent can produce "myths " on the opportunities for travel savings and air tickets cost. |
| first_indexed | 2024-12-10T16:01:48Z |
| format | Article |
| id | doaj.art-471910f0fca54d6981523311dcf3a05f |
| institution | Directory Open Access Journal |
| issn | 0354-3099 2560-3361 |
| language | English |
| last_indexed | 2024-12-10T16:01:48Z |
| publishDate | 2021-01-01 |
| publisher | Visoka turistička škola strukovnih studija, Beograd |
| record_format | Article |
| series | Turističko Poslovanje |
| spelling | doaj.art-471910f0fca54d6981523311dcf3a05f2022-12-22T01:42:24ZengVisoka turistička škola strukovnih studija, BeogradTurističko Poslovanje0354-30992560-33612021-01-01202128859110.5937/turpos0-352980354-30992128085QShould I look or should I bookŠtilić Anđelka0https://orcid.org/0000-0002-9131-1642Nicić Miloš1Academy of Applied Studies Belgrade, The College of Tourism, Belgrade, SerbiaAcademy of Applied Studies Belgrade, The College of Tourism, Belgrade, SerbiaThe online booking behaviour of tourist website visitors shows that there is a transition from browsing to the purchasing process. Potential travellers are expected to benefit from a broad range of market opportunities made available by the Internet, the most revolutionary of which is the opportunity for price reductions as a direct result of the elimination of intermediaries in the travel industry distribution chain. Customers have to deal with a variety of challenges and limits when provided with various alternatives for even simple and low-cost travel bookings, and word-of-mouth from online reviews acts as a vital source of information for customers. A significant component in influencing customer decision-making is eWOM and it is also a key factor in the individual booking of services and products. Customers' perception of the credibility of reviews significantly influences their behavioural intentions and the role of eWOM in providing travel information and tourists' behavioural intent can produce "myths " on the opportunities for travel savings and air tickets cost.https://scindeks-clanci.ceon.rs/data/pdf/0354-3099/2021/0354-30992128085Q.pdftourismairfaresewombooking cost savingsmyths |
| spellingShingle | Štilić Anđelka Nicić Miloš Should I look or should I book Turističko Poslovanje tourism airfares ewom booking cost savings myths |
| title | Should I look or should I book |
| title_full | Should I look or should I book |
| title_fullStr | Should I look or should I book |
| title_full_unstemmed | Should I look or should I book |
| title_short | Should I look or should I book |
| title_sort | should i look or should i book |
| topic | tourism airfares ewom booking cost savings myths |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0354-3099/2021/0354-30992128085Q.pdf |
| work_keys_str_mv | AT stilicanđelka shouldilookorshouldibook AT nicicmilos shouldilookorshouldibook |