Electronic Cigarette Companies’ Twitter Messages: Public Interest (Mis)communication
Despite increased controversies over the health effects of electronic cigarettes (e-cigarettes), little is known about how the public interest issue has been discussed by e-cigarette companies on social media. Using arguments from the theory of planned behavior as a guide, this study examines how e-...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Florida, College of Journalism and Communications
2019-04-01
|
| Series: | Journal of Public Interest Communications |
| Subjects: | |
| Online Access: | https://journals.flvc.org/jpic/article/view/106450 |
| _version_ | 1819028599540285440 |
|---|---|
| author | Joon Kyoung Kim Carol J. Pardun Holly Overton |
| author_facet | Joon Kyoung Kim Carol J. Pardun Holly Overton |
| author_sort | Joon Kyoung Kim |
| collection | DOAJ |
| description | Despite increased controversies over the health effects of electronic cigarettes (e-cigarettes), little is known about how the public interest issue has been discussed by e-cigarette companies on social media. Using arguments from the theory of planned behavior as a guide, this study examines how e-cigarette companies engage with potential customers on Twitter. Using quantitative content analysis, this study examined 525 tweets from the top five e-cigarette companies that occurred between July 9, 2016, and September 9, 2016, one month before and after the U.S Food and Drug Administration implemented a new regulation limiting sales and distribution of tobacco products to minors. Results indicate that the deeming did not affect e-cigarette companies’ message strategies on Twitter. Theoretical and practical applications for public interest communications are discussed. |
| first_indexed | 2024-12-21T06:00:56Z |
| format | Article |
| id | doaj.art-472094d78abb4623839fd5667136ea70 |
| institution | Directory Open Access Journal |
| issn | 2573-4342 |
| language | English |
| last_indexed | 2024-12-21T06:00:56Z |
| publishDate | 2019-04-01 |
| publisher | University of Florida, College of Journalism and Communications |
| record_format | Article |
| series | Journal of Public Interest Communications |
| spelling | doaj.art-472094d78abb4623839fd5667136ea702022-12-21T19:13:45ZengUniversity of Florida, College of Journalism and CommunicationsJournal of Public Interest Communications2573-43422019-04-013110.32473/jpic.v3.i1.p66Electronic Cigarette Companies’ Twitter Messages: Public Interest (Mis)communicationJoon Kyoung Kim0Carol J. Pardun1Holly Overton2University of South CarolinaUniversity of South CarolinaUniversity of South CarolinaDespite increased controversies over the health effects of electronic cigarettes (e-cigarettes), little is known about how the public interest issue has been discussed by e-cigarette companies on social media. Using arguments from the theory of planned behavior as a guide, this study examines how e-cigarette companies engage with potential customers on Twitter. Using quantitative content analysis, this study examined 525 tweets from the top five e-cigarette companies that occurred between July 9, 2016, and September 9, 2016, one month before and after the U.S Food and Drug Administration implemented a new regulation limiting sales and distribution of tobacco products to minors. Results indicate that the deeming did not affect e-cigarette companies’ message strategies on Twitter. Theoretical and practical applications for public interest communications are discussed.https://journals.flvc.org/jpic/article/view/106450Electronic cigarettesSocial media advertisingTwitterPublic interest communicationsVaping |
| spellingShingle | Joon Kyoung Kim Carol J. Pardun Holly Overton Electronic Cigarette Companies’ Twitter Messages: Public Interest (Mis)communication Journal of Public Interest Communications Electronic cigarettes Social media advertising Public interest communications Vaping |
| title | Electronic Cigarette Companies’ Twitter Messages: Public Interest (Mis)communication |
| title_full | Electronic Cigarette Companies’ Twitter Messages: Public Interest (Mis)communication |
| title_fullStr | Electronic Cigarette Companies’ Twitter Messages: Public Interest (Mis)communication |
| title_full_unstemmed | Electronic Cigarette Companies’ Twitter Messages: Public Interest (Mis)communication |
| title_short | Electronic Cigarette Companies’ Twitter Messages: Public Interest (Mis)communication |
| title_sort | electronic cigarette companies twitter messages public interest mis communication |
| topic | Electronic cigarettes Social media advertising Public interest communications Vaping |
| url | https://journals.flvc.org/jpic/article/view/106450 |
| work_keys_str_mv | AT joonkyoungkim electroniccigarettecompaniestwittermessagespublicinterestmiscommunication AT caroljpardun electroniccigarettecompaniestwittermessagespublicinterestmiscommunication AT hollyoverton electroniccigarettecompaniestwittermessagespublicinterestmiscommunication |