Electronic Cigarette Companies’ Twitter Messages: Public Interest (Mis)communication

Electronic Cigarette Companies’ Twitter Messages: Public Interest (Mis)communication

Despite increased controversies over the health effects of electronic cigarettes (e-cigarettes), little is known about how the public interest issue has been discussed by e-cigarette companies on social media. Using arguments from the theory of planned behavior as a guide, this study examines how e-...

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Bibliographic Details
Main Authors: Joon Kyoung Kim, Carol J. Pardun, Holly Overton
Format: Article
Language:English
Published: University of Florida, College of Journalism and Communications 2019-04-01
Series:Journal of Public Interest Communications
Subjects:
Electronic cigarettes
Social media advertising
Twitter
Public interest communications
Vaping
Online Access:https://journals.flvc.org/jpic/article/view/106450

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