Business Development Capability: Insights from the Biotechnology Industry
Business development tasks and processes serves to improve firms’ innovation efforts. Such business development activities are found and refined in the biotechnology industry, but have received remarkable little attention in the academic literature. The aim of this paper is to explore the organizat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2014-07-01
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| Series: | Symphonya |
| Subjects: | |
| Online Access: | https://symphonya.unicusano.it/article/view/9947 |
| Summary: | Business development tasks and processes serves to improve firms’ innovation efforts. Such business development activities are found and refined in the biotechnology industry, but have received remarkable little attention in the academic literature. The aim of this paper is to explore the organization of business development on the basis of existing empirical literature and three case studies from the biotechnology industry. We adopt the dynamic capabilities perspective to create a theoretical framework for building a business development capability that may serve as a source of competitive advantage. Managerial implications are discussed.
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| ISSN: | 1593-0300 1593-0319 |