An advertiser's dream: The construction of the "consumptionist" cinematic persona of Mercedes Gleitze
Mercedes Gleitze was a British endurance swimmer who garnered huge public interest in the 1920s and 1930s. Celebrated for her athletic endeavours and philanthropic work, she was one of the first sportswomen to endorse a range of products, and most famously became a “poster girl” for Rolex. At a time...
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| Format: | Article |
| Language: | English |
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University College Cork
2013-12-01
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| Series: | Alphaville: Journal of Film and Screen Media |
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| Online Access: | http://www.alphavillejournal.com/Issue6/HTML/ArticleChambers.html |