| Summary: | In this theoretical paper, we explore Big Data ethics in the broader context of general data ethics, stakeholder groups, demand for governance and regulation, social norms, and human values. We follow and expand on the digital divide, governance, and regulatory theories, and we apply them to many levels and contexts, such as state and society, organization, enterprise governance of IT (EGIT), and data projects, among others. We introduce the new role and responsibility of data experts as an important stakeholder group in the balance of power of Big Data ethics because they simultaneously hold a position in groups of data-rich organizations and data-poor users. We argue that the balancing role of data experts consists of motivation and competence, a sense of responsibility for data ethics, and the possibility and means to influence Big Data issues. Finally, we conclude our research by model mapping the role of data experts in Big Data ethics and proposing them as a balancing power.
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