Understanding the audience in framing research: empirical evidence from three studies examining HIV framing in China
Guided by framing theory, this three-phase mixed-methods study explored (a) how Chinese government-sponsored newspapers frame HIV and (b) framing effects on people’s HIV beliefs. A content analysis of two government-sponsored newspapers and a survey of 210 readers showed discrepancies in frame and f...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2023-08-01
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| Series: | Frontiers in Public Health |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpubh.2023.1172020/full |
| _version_ | 1797741610094559232 |
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| author | Tianen Chen Minhao Dai Nancy Grant Harrington |
| author_facet | Tianen Chen Minhao Dai Nancy Grant Harrington |
| author_sort | Tianen Chen |
| collection | DOAJ |
| description | Guided by framing theory, this three-phase mixed-methods study explored (a) how Chinese government-sponsored newspapers frame HIV and (b) framing effects on people’s HIV beliefs. A content analysis of two government-sponsored newspapers and a survey of 210 readers showed discrepancies in frame and frame valence. In-depth follow-up interviews with 15 media and public health experts revealed that the discrepancies were related to people’s attitudes toward the media and beliefs about HIV, which could further be explained by the political environment, media ecology, historical framing, and cultural identities in China. We discuss theoretical implications for framing theory and practical implications for HIV media coverage. |
| first_indexed | 2024-03-12T14:29:11Z |
| format | Article |
| id | doaj.art-474a99796d554cd5ae7b7e056813cc03 |
| institution | Directory Open Access Journal |
| issn | 2296-2565 |
| language | English |
| last_indexed | 2024-03-12T14:29:11Z |
| publishDate | 2023-08-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Public Health |
| spelling | doaj.art-474a99796d554cd5ae7b7e056813cc032023-08-17T17:09:38ZengFrontiers Media S.A.Frontiers in Public Health2296-25652023-08-011110.3389/fpubh.2023.11720201172020Understanding the audience in framing research: empirical evidence from three studies examining HIV framing in ChinaTianen Chen0Minhao Dai1Nancy Grant Harrington2Department of Communication, Cornell University, Ithaca, NY, United StatesSchool of Communication and Media, Kennesaw State University, Kennesaw, GA, United StatesDepartment of Communication, University of Kentucky, Lexington, KY, United StatesGuided by framing theory, this three-phase mixed-methods study explored (a) how Chinese government-sponsored newspapers frame HIV and (b) framing effects on people’s HIV beliefs. A content analysis of two government-sponsored newspapers and a survey of 210 readers showed discrepancies in frame and frame valence. In-depth follow-up interviews with 15 media and public health experts revealed that the discrepancies were related to people’s attitudes toward the media and beliefs about HIV, which could further be explained by the political environment, media ecology, historical framing, and cultural identities in China. We discuss theoretical implications for framing theory and practical implications for HIV media coverage.https://www.frontiersin.org/articles/10.3389/fpubh.2023.1172020/fullHIV framingChinese government-sponsored newspaperspolitical environmentsocio-cultural impactsmixed methods |
| spellingShingle | Tianen Chen Minhao Dai Nancy Grant Harrington Understanding the audience in framing research: empirical evidence from three studies examining HIV framing in China Frontiers in Public Health HIV framing Chinese government-sponsored newspapers political environment socio-cultural impacts mixed methods |
| title | Understanding the audience in framing research: empirical evidence from three studies examining HIV framing in China |
| title_full | Understanding the audience in framing research: empirical evidence from three studies examining HIV framing in China |
| title_fullStr | Understanding the audience in framing research: empirical evidence from three studies examining HIV framing in China |
| title_full_unstemmed | Understanding the audience in framing research: empirical evidence from three studies examining HIV framing in China |
| title_short | Understanding the audience in framing research: empirical evidence from three studies examining HIV framing in China |
| title_sort | understanding the audience in framing research empirical evidence from three studies examining hiv framing in china |
| topic | HIV framing Chinese government-sponsored newspapers political environment socio-cultural impacts mixed methods |
| url | https://www.frontiersin.org/articles/10.3389/fpubh.2023.1172020/full |
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