Consumer behavior on sustainable issues

Consumer behavior on sustainable issues

This special issue of the Management Letters / Cuadernos de Gestión is dedicated to presenting those articles that are included as part of the special issue on consumer behavior and sustainable issues and that highlight marketing’s important role in encouraging sustainable consumption. The first par...

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Bibliographic Details
Main Authors: Patricia Martínez García de Leaniz, Sandra Castro-González
Format: Article
Language:English
Published: Universidad del País Vasco (UPV/EHU) 2023-01-01
Series:Management Letters/Cuadernos de Gestión
Subjects:
sustainability
business ethics
sharing economy
consumer behavior
branding
social networks
generations
Online Access:https://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2023&vol=23&num=1&o=1

Internet

https://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2023&vol=23&num=1&o=1

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