| Summary: | The paper aims to examine the demand for rural tourism, targeting the design of offers following the period of the
pandemic. The topic of the present study, is the examination of the holiday habits of the Hungarian population focusing on rural
tourism. Following the theoretical background regarding rural tourism, rural tourism destination and tourism motivation, the
primary research investigates the holiday habits of various age groups and the differences between these, the frequency of
traveling and planned overstays, and the optional programs as recreational and gastronomic activities, their willingness to spend
for the offers that form an integral part of the rural tourism. The survey method was chosen and the respondents were assigned
via a random sample. The collected data was processed via IBM SPSS 25 program, in which unary and binary operations,
correlation analysis was done. The study highlights that there is a high demand for rural tourism in the countryside in the postpandemic period, is a general need for recreation irrespective of age, educational background, or residence. The respondents
would participate in a genuine rural program irrespective of age, educational background, or residence. It was also proven that
there is a significant difference between the travelling frequency of the various groups, according to which, the middle-aged
respondents travel most frequently to the countryside, followed by the seniors and the youth.
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