Propaganda on demand: Russia’s media environment during the war in Ukraine
In this essay, I explore the nature of propaganda in a hybrid media environment through the example of Russian propaganda during the ongoing war in Ukraine. I start by briefly overviewing the Russian media system’s development, focusing on the roots of cynical attitude toward journalism in the socie...
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| Format: | Article |
| Language: | deu |
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Freie Universität Berlin
2023-01-01
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| Series: | Global Media Journal: German Edition |
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| Online Access: | https://www.db-thueringen.de/servlets/MCRFileNodeServlet/dbt_derivate_00058760/GMJ24_LITVINENKO_Propaganda%20on%20demand.pdf |
| _version_ | 1827331120281157632 |
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| author | Anna Litvinenko |
| author_facet | Anna Litvinenko |
| author_sort | Anna Litvinenko |
| collection | DOAJ |
| description | In this essay, I explore the nature of propaganda in a hybrid media environment through the example of Russian propaganda during the ongoing war in Ukraine. I start by briefly overviewing the Russian media system’s development, focusing on the roots of cynical attitude toward journalism in the society. After analyzing propaganda strategies, I suggest the propaganda on demand concept, which describes the manipulation of public opinion by targeting different social milieus with specifically tailored narratives. In Russia’s case, this approach is based on inconsistency and eclecticism. However, it seems well suited to the very logic of the digital realm, which helps the state deliver often-contradicting narratives to different target groups. |
| first_indexed | 2024-03-07T16:29:24Z |
| format | Article |
| id | doaj.art-4775a7950c4c47f4afb348e2401ce3c3 |
| institution | Directory Open Access Journal |
| issn | 2196-4807 |
| language | deu |
| last_indexed | 2024-03-07T16:29:24Z |
| publishDate | 2023-01-01 |
| publisher | Freie Universität Berlin |
| record_format | Article |
| series | Global Media Journal: German Edition |
| spelling | doaj.art-4775a7950c4c47f4afb348e2401ce3c32024-03-03T11:23:39ZdeuFreie Universität BerlinGlobal Media Journal: German Edition2196-48072023-01-0112210.22032/dbt.55518Propaganda on demand: Russia’s media environment during the war in UkraineAnna Litvinenko0https://orcid.org/0000-0002-4029-0829Freie Universität BerlinIn this essay, I explore the nature of propaganda in a hybrid media environment through the example of Russian propaganda during the ongoing war in Ukraine. I start by briefly overviewing the Russian media system’s development, focusing on the roots of cynical attitude toward journalism in the society. After analyzing propaganda strategies, I suggest the propaganda on demand concept, which describes the manipulation of public opinion by targeting different social milieus with specifically tailored narratives. In Russia’s case, this approach is based on inconsistency and eclecticism. However, it seems well suited to the very logic of the digital realm, which helps the state deliver often-contradicting narratives to different target groups.https://www.db-thueringen.de/servlets/MCRFileNodeServlet/dbt_derivate_00058760/GMJ24_LITVINENKO_Propaganda%20on%20demand.pdfpropagandadigital mediarussia-ukaine warrussian media |
| spellingShingle | Anna Litvinenko Propaganda on demand: Russia’s media environment during the war in Ukraine Global Media Journal: German Edition propaganda digital media russia-ukaine war russian media |
| title | Propaganda on demand: Russia’s media environment during the war in Ukraine |
| title_full | Propaganda on demand: Russia’s media environment during the war in Ukraine |
| title_fullStr | Propaganda on demand: Russia’s media environment during the war in Ukraine |
| title_full_unstemmed | Propaganda on demand: Russia’s media environment during the war in Ukraine |
| title_short | Propaganda on demand: Russia’s media environment during the war in Ukraine |
| title_sort | propaganda on demand russia s media environment during the war in ukraine |
| topic | propaganda digital media russia-ukaine war russian media |
| url | https://www.db-thueringen.de/servlets/MCRFileNodeServlet/dbt_derivate_00058760/GMJ24_LITVINENKO_Propaganda%20on%20demand.pdf |
| work_keys_str_mv | AT annalitvinenko propagandaondemandrussiasmediaenvironmentduringthewarinukraine |