The transformation in the representation of gender roles in animated films: The case of Disney princesses
Starting from the theories that prolong mayor influence of media as the agency of socialization and criticism of gender representation in the media, in this work we observed whether the image of women in Disney’s animated films has changed during the time, and if so, in which way the change...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sociological Scientific Society of Serbia
2016-01-01
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| Series: | Sociologija |
| Subjects: | |
| Online Access: | http://www.doiserbia.nb.rs/img/doi/0038-0318/2016/0038-03181601086R.pdf |
| Summary: | Starting from the theories that prolong mayor influence of media as the
agency of socialization and criticism of gender representation in the media,
in this work we observed whether the image of women in Disney’s animated
films has changed during the time, and if so, in which way the change
happened. Basic dimensions of gender roles of the heroines that have been
placed in one of the most influential franchises named Disney’s Princesses
are described in the essay. More precisely, all of the 12 animated films and
13 heroines that had been emerging from 1937 to 2013 were embraced in the
analysis. During the research close attention has been given to the
activities heroines are committed to, communications they make, their
physical appearance, goals, and also the attitude towards marriage and
sexuality. The main finding is that the „oldest” heroines (those who appeared
between 1937 and 1959) are represented in accordance with the expectations of
the patriarchal culture of the period (an obedient and a hardworking woman,
excluded from a society, with getting married as her only life goal), while
the latter princesses are presented in a highly different manner, being
independent, educated and rebellious. Also the analysis showed that with the
princesses that made appearance during the last decade, various trends have
appeared. It turned out that some of them have chosen the road of
emancipation while the other ones show indications of retraditionalization. |
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| ISSN: | 0038-0318 2406-0712 |