Analysis of the Availability of Healthy Food to Residents of Megalopolis: Who Try to Keep to a Healthy Lifestyle
The aim of this work is to assess the state of the markets, healthy nutrition and healthy food delivery in Moscow in order to identify business opportunities for market entry of a new member-the company "GoodFoodFit". Within the designated goals there were set the following objectives: to...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2019-01-01
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| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2019/03/shsconf_pedtp2018_15004.pdf |
| _version_ | 1818846368060407808 |
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| author | Astafeva O.V. Osipova I.A. Egorova E.A. Fomina Iu.S. |
| author_facet | Astafeva O.V. Osipova I.A. Egorova E.A. Fomina Iu.S. |
| author_sort | Astafeva O.V. |
| collection | DOAJ |
| description | The aim of this work is to assess the state of the markets, healthy nutrition and healthy food delivery in Moscow in order to identify business opportunities for market entry of a new member-the company "GoodFoodFit". Within the designated goals there were set the following objectives: to conduct market analysis of healthy food delivery across Russia and Moscow; to identify the main trends and tendencies of markets; to analyze the key market participants of healthy food deliverers and identify their weaknesses and strengths; to determine the main consumers and their preferences; to identify the business opportunities to create one’s own service, and finally to prepare financial justification of the project implementation. As a result of the analysis of the Russian market of healthy eating and the study of consumer preferences of people looking to maintain a healthy lifestyle and utilizing healthy food delivery service, it was revealed that the most promising for creating healthy food delivery service is the average price segment. |
| first_indexed | 2024-12-19T05:44:26Z |
| format | Article |
| id | doaj.art-47a2fc66329643549e8742e639ca04dd |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-12-19T05:44:26Z |
| publishDate | 2019-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-47a2fc66329643549e8742e639ca04dd2022-12-21T20:33:54ZengEDP SciencesSHS Web of Conferences2261-24242019-01-01621500410.1051/shsconf/20196215004shsconf_pedtp2018_15004Analysis of the Availability of Healthy Food to Residents of Megalopolis: Who Try to Keep to a Healthy LifestyleAstafeva O.V.0Osipova I.A.1Egorova E.A.2Fomina Iu.S.3Financial University under the Government of the Russian FederationFinancial University under the Government of the Russian FederationFinancial University under the Government of the Russian FederationFinancial University under the Government of the Russian FederationThe aim of this work is to assess the state of the markets, healthy nutrition and healthy food delivery in Moscow in order to identify business opportunities for market entry of a new member-the company "GoodFoodFit". Within the designated goals there were set the following objectives: to conduct market analysis of healthy food delivery across Russia and Moscow; to identify the main trends and tendencies of markets; to analyze the key market participants of healthy food deliverers and identify their weaknesses and strengths; to determine the main consumers and their preferences; to identify the business opportunities to create one’s own service, and finally to prepare financial justification of the project implementation. As a result of the analysis of the Russian market of healthy eating and the study of consumer preferences of people looking to maintain a healthy lifestyle and utilizing healthy food delivery service, it was revealed that the most promising for creating healthy food delivery service is the average price segment.https://www.shs-conferences.org/articles/shsconf/pdf/2019/03/shsconf_pedtp2018_15004.pdfhealthy foodhealthy eatingthe market of healthy eatingconsumer preferenceshealthy lifestylehealthy food delivery market |
| spellingShingle | Astafeva O.V. Osipova I.A. Egorova E.A. Fomina Iu.S. Analysis of the Availability of Healthy Food to Residents of Megalopolis: Who Try to Keep to a Healthy Lifestyle SHS Web of Conferences healthy food healthy eating the market of healthy eating consumer preferences healthy lifestyle healthy food delivery market |
| title | Analysis of the Availability of Healthy Food to Residents of Megalopolis: Who Try to Keep to a Healthy Lifestyle |
| title_full | Analysis of the Availability of Healthy Food to Residents of Megalopolis: Who Try to Keep to a Healthy Lifestyle |
| title_fullStr | Analysis of the Availability of Healthy Food to Residents of Megalopolis: Who Try to Keep to a Healthy Lifestyle |
| title_full_unstemmed | Analysis of the Availability of Healthy Food to Residents of Megalopolis: Who Try to Keep to a Healthy Lifestyle |
| title_short | Analysis of the Availability of Healthy Food to Residents of Megalopolis: Who Try to Keep to a Healthy Lifestyle |
| title_sort | analysis of the availability of healthy food to residents of megalopolis who try to keep to a healthy lifestyle |
| topic | healthy food healthy eating the market of healthy eating consumer preferences healthy lifestyle healthy food delivery market |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2019/03/shsconf_pedtp2018_15004.pdf |
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