Marshall McLuhan’s Theory of Communication: The Yegg
In this paper the methodological implications arising from Marshall McLuhan’s classic refrains—“I don’t have A Theory of Communication” and “I don’t use theories in my work”—are discussed. Absent a theory, the other way to work is by observation and investigative technique: first the evidence; then...
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| Format: | Article |
| Language: | English |
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Saint Paul University
2008-01-01
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| Series: | Global Media Journal: Canadian Edition |
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| Online Access: | http://www.gmj.uottawa.ca/0801/inaugural_mcluhan.pdf |