Analysis of the Impact of Tiktok Content Creator on the Identification of F&B MSME Products
TikTok has played a significant role in the development of social media today. Where the role of TikTok has almost influenced all forms of perception for the audience. MSMEs, especially in food and beverage products. TikTok can be an appropriate promotional medium to introduce a strong brand positi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bandung: Prodi Manajemen FE Universitas Langlangbuana
2022-08-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/1897 |
| _version_ | 1797429480101249024 |
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| author | Rezi Muhamad Taufik Permana Roro Arinda Reswanti Julian Pratama |
| author_facet | Rezi Muhamad Taufik Permana Roro Arinda Reswanti Julian Pratama |
| author_sort | Rezi Muhamad Taufik Permana |
| collection | DOAJ |
| description |
TikTok has played a significant role in the development of social media today. Where the role of TikTok has almost influenced all forms of perception for the audience. MSMEs, especially in food and beverage products. TikTok can be an appropriate promotional medium to introduce a strong brand position. This role becomes very important when there is a review or review from the Content Creator. For this reason, this study will examine how big the influence of TikTok Content Creator in introducing MSME food and beverage products. Using a quantitative method approach using a questionnaire instrument distributed through google form to find out the impact of TikTok Content Creator on product identification of F&B MSMEs. This approach is used to determine the condition of a phenomenon being discussed with the data analysis design.
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| first_indexed | 2024-03-09T09:13:45Z |
| format | Article |
| id | doaj.art-47b66484f7ad47969b7e0a498cf5338b |
| institution | Directory Open Access Journal |
| issn | 2579-4892 2655-8327 |
| language | English |
| last_indexed | 2024-03-09T09:13:45Z |
| publishDate | 2022-08-01 |
| publisher | Bandung: Prodi Manajemen FE Universitas Langlangbuana |
| record_format | Article |
| series | Almana: Jurnal Manajemen dan Bisnis |
| spelling | doaj.art-47b66484f7ad47969b7e0a498cf5338b2023-12-02T07:52:31ZengBandung: Prodi Manajemen FE Universitas LanglangbuanaAlmana: Jurnal Manajemen dan Bisnis2579-48922655-83272022-08-016210.36555/almana.v6i2.1897Analysis of the Impact of Tiktok Content Creator on the Identification of F&B MSME ProductsRezi Muhamad Taufik Permana0Roro Arinda Reswanti Julian Pratama1Universitas Islam Bandung, IndonesiaUniversitas Langlangbuana, Indonesia TikTok has played a significant role in the development of social media today. Where the role of TikTok has almost influenced all forms of perception for the audience. MSMEs, especially in food and beverage products. TikTok can be an appropriate promotional medium to introduce a strong brand position. This role becomes very important when there is a review or review from the Content Creator. For this reason, this study will examine how big the influence of TikTok Content Creator in introducing MSME food and beverage products. Using a quantitative method approach using a questionnaire instrument distributed through google form to find out the impact of TikTok Content Creator on product identification of F&B MSMEs. This approach is used to determine the condition of a phenomenon being discussed with the data analysis design. http://journalfeb.unla.ac.id/index.php/almana/article/view/1897Content CreatorMSMEsSocial Media Marketing |
| spellingShingle | Rezi Muhamad Taufik Permana Roro Arinda Reswanti Julian Pratama Analysis of the Impact of Tiktok Content Creator on the Identification of F&B MSME Products Almana: Jurnal Manajemen dan Bisnis Content Creator MSMEs Social Media Marketing |
| title | Analysis of the Impact of Tiktok Content Creator on the Identification of F&B MSME Products |
| title_full | Analysis of the Impact of Tiktok Content Creator on the Identification of F&B MSME Products |
| title_fullStr | Analysis of the Impact of Tiktok Content Creator on the Identification of F&B MSME Products |
| title_full_unstemmed | Analysis of the Impact of Tiktok Content Creator on the Identification of F&B MSME Products |
| title_short | Analysis of the Impact of Tiktok Content Creator on the Identification of F&B MSME Products |
| title_sort | analysis of the impact of tiktok content creator on the identification of f b msme products |
| topic | Content Creator MSMEs Social Media Marketing |
| url | http://journalfeb.unla.ac.id/index.php/almana/article/view/1897 |
| work_keys_str_mv | AT rezimuhamadtaufikpermana analysisoftheimpactoftiktokcontentcreatorontheidentificationoffbmsmeproducts AT roroarindareswantijulianpratama analysisoftheimpactoftiktokcontentcreatorontheidentificationoffbmsmeproducts |