Analysis of the Impact of Tiktok Content Creator on the Identification of F&B MSME Products

Analysis of the Impact of Tiktok Content Creator on the Identification of F&B MSME Products

TikTok has played a significant role in the development of social media today. Where the role of TikTok has almost influenced all forms of perception for the audience. MSMEs, especially in food and beverage products. TikTok can be an appropriate promotional medium to introduce a strong brand positi...

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Bibliographic Details
Main Authors: Rezi Muhamad Taufik Permana, Roro Arinda Reswanti Julian Pratama
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2022-08-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Content Creator
MSMEs
Social Media Marketing
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/1897

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