ANALISIS POSITIONING KERIPIK KENTANG DENGAN PENDEKATAN METODE MULTI DIMENSIONAL SCALLING DI KOTA BATU

ANALISIS POSITIONING KERIPIK KENTANG DENGAN PENDEKATAN METODE MULTI DIMENSIONAL SCALLING DI KOTA BATU

Potato chips are one of the main products of Batu city. Based on data from Batu government’s  in 2002, there are only 2 selling units. In 2008, amount of potato chips   and another selling unit, so the research on positioning of potato chips in Batu city is important to do. The purpose of this resea...

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Bibliographic Details
Main Authors: Siti Asmaul Mustaniroh, Aunur Rofiq Mulyarto, Siti Nurkhasanah
Format: Article
Language:English
Published: Universitas Trunojoyo Madura 2016-11-01
Series:Agrointek
Subjects:
Positioning, Marketing Mix, Multi Dimentional Scalling
Online Access:http://journal.trunojoyo.ac.id/agrointek/article/view/1942

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