PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN BOLT
This study was conducted to examine the magnitude of the contribution proposed by the coefficient lines at each track diagram of causal relationships between variables of Product Quality and Price on Customer Loyalty Provider Bolt Through Customer Satisfaction. The population in this study is that...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta
2015-12-01
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| Series: | Ekonomi dan Bisnis |
| Subjects: | |
| Online Access: | https://ejournal.upnvj.ac.id/ekobis/article/view/716 |
| _version_ | 1826587855201239040 |
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| author | Susilowati Susilowati Tati Handayani |
| author_facet | Susilowati Susilowati Tati Handayani |
| author_sort | Susilowati Susilowati |
| collection | DOAJ |
| description |
This study was conducted to examine the magnitude of the contribution proposed by the coefficient lines at each track diagram of causal relationships between variables of Product Quality and Price on Customer Loyalty Provider Bolt Through Customer Satisfaction. The population in this study is that user Provider Bolt in Pondok Pinang Rw 012 South Jakarta with a sample of 70 people. Sampling technique using a Non-probability Sampling Simple Random Sampling technique. The analysis technique used is the Path Analysis and the obtained results of the coefficient of direct influence Product Quality and Price on Customer Satisfaction at 0,776 while the coefficient of indirect influence on the Product Quality and Price of Customer Loyalty through Customer Satisfaction is 0,688. Therefore the direct influence coefficient greater than the coefficient of direct influence.
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| first_indexed | 2024-03-08T13:45:19Z |
| format | Article |
| id | doaj.art-47c1046b86154d4a9bd11483060c1b08 |
| institution | Directory Open Access Journal |
| issn | 2356-0282 2684-7582 |
| language | English |
| last_indexed | 2025-03-14T16:32:04Z |
| publishDate | 2015-12-01 |
| publisher | Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta |
| record_format | Article |
| series | Ekonomi dan Bisnis |
| spelling | doaj.art-47c1046b86154d4a9bd11483060c1b082025-02-21T10:21:06ZengFakultas Ekonomi dan Bisnis, UPN Veteran JakartaEkonomi dan Bisnis2356-02822684-75822015-12-0122PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN BOLTSusilowati Susilowati0Tati Handayani1Universitas Pembangunan Nasional Veteran JakartaUniversitas Pembangunan Nasional Veteran Jakarta This study was conducted to examine the magnitude of the contribution proposed by the coefficient lines at each track diagram of causal relationships between variables of Product Quality and Price on Customer Loyalty Provider Bolt Through Customer Satisfaction. The population in this study is that user Provider Bolt in Pondok Pinang Rw 012 South Jakarta with a sample of 70 people. Sampling technique using a Non-probability Sampling Simple Random Sampling technique. The analysis technique used is the Path Analysis and the obtained results of the coefficient of direct influence Product Quality and Price on Customer Satisfaction at 0,776 while the coefficient of indirect influence on the Product Quality and Price of Customer Loyalty through Customer Satisfaction is 0,688. Therefore the direct influence coefficient greater than the coefficient of direct influence. https://ejournal.upnvj.ac.id/ekobis/article/view/716Product QualityPriceCustomer SatisfactionCustomer Loyalty |
| spellingShingle | Susilowati Susilowati Tati Handayani PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN BOLT Ekonomi dan Bisnis Product Quality Price Customer Satisfaction Customer Loyalty |
| title | PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN BOLT |
| title_full | PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN BOLT |
| title_fullStr | PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN BOLT |
| title_full_unstemmed | PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN BOLT |
| title_short | PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN BOLT |
| title_sort | pengaruh kualitas produk dan harga terhadap loyalitas melalui kepuasan pelanggan bolt |
| topic | Product Quality Price Customer Satisfaction Customer Loyalty |
| url | https://ejournal.upnvj.ac.id/ekobis/article/view/716 |
| work_keys_str_mv | AT susilowatisusilowati pengaruhkualitasprodukdanhargaterhadaployalitasmelaluikepuasanpelangganbolt AT tatihandayani pengaruhkualitasprodukdanhargaterhadaployalitasmelaluikepuasanpelangganbolt |