Research and Prospect Analysis of Sports Consumption Willingness Based on Public Health Emergencies
In 2020, the sudden outbreak of coronavirus disease 2019 (COVID-19) has had a great impact on the health and life of people all over the world, and the sports industry is facing unprecedented challenges due to its participation and strong clustering. Based on the questionnaire survey, literature ana...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-01-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2021.792686/full |
| _version_ | 1798025148342730752 |
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| author | Ziyuan Liu Rui Guo Jia Liu Fan Dong Yang Shi Qi Cai |
| author_facet | Ziyuan Liu Rui Guo Jia Liu Fan Dong Yang Shi Qi Cai |
| author_sort | Ziyuan Liu |
| collection | DOAJ |
| description | In 2020, the sudden outbreak of coronavirus disease 2019 (COVID-19) has had a great impact on the health and life of people all over the world, and the sports industry is facing unprecedented challenges due to its participation and strong clustering. Based on the questionnaire survey, literature analysis, and other research methods, this study introduces the stimulus-organism-response (SOR) theory, takes the sports and consumption of Kunshan citizens as the research subject, and draws lessons from the structural equation model (SEM) to build a theoretical model of sports consumption characteristics and future consumption willingness. The results of empirical analysis show that physical sports consumption has been greatly affected by the epidemic, but because people realize the importance of sports, the willingness of residents to consume sports increases, and the venue and other factors affect the ornamental and participating sports consumption willingness decreases. At the same time, the restrictive factors, such as lower educational background, increased age, and lack of time, make the sports consumption willingness of this characteristic group significantly lower than that of other citizens. This study puts forward some suggestions for relevant government departments to improve the sports consumption willingness of citizens. In order to expand the development prospect of sports industry from a long-term perspective, it can provide reference for the development of sports consumption. |
| first_indexed | 2024-04-11T18:14:05Z |
| format | Article |
| id | doaj.art-47cd2f749956420a932a430c74ceecf7 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-11T18:14:05Z |
| publishDate | 2022-01-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-47cd2f749956420a932a430c74ceecf72022-12-22T04:09:59ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-01-011210.3389/fpsyg.2021.792686792686Research and Prospect Analysis of Sports Consumption Willingness Based on Public Health EmergenciesZiyuan Liu0Rui Guo1Jia Liu2Fan Dong3Yang Shi4Qi Cai5School of Economics and Management, China University of Geosciences, Wuhan, ChinaSchool of Economics and Management, China University of Geosciences, Wuhan, ChinaSchool of Economics and Management, China University of Geosciences, Wuhan, ChinaSchool of Physical Education, China University of Geosciences, Wuhan, ChinaSchool of Science, Minzu University of China, Beijing, ChinaSchool of Foreign Languages, China University of Geosciences, Wuhan, ChinaIn 2020, the sudden outbreak of coronavirus disease 2019 (COVID-19) has had a great impact on the health and life of people all over the world, and the sports industry is facing unprecedented challenges due to its participation and strong clustering. Based on the questionnaire survey, literature analysis, and other research methods, this study introduces the stimulus-organism-response (SOR) theory, takes the sports and consumption of Kunshan citizens as the research subject, and draws lessons from the structural equation model (SEM) to build a theoretical model of sports consumption characteristics and future consumption willingness. The results of empirical analysis show that physical sports consumption has been greatly affected by the epidemic, but because people realize the importance of sports, the willingness of residents to consume sports increases, and the venue and other factors affect the ornamental and participating sports consumption willingness decreases. At the same time, the restrictive factors, such as lower educational background, increased age, and lack of time, make the sports consumption willingness of this characteristic group significantly lower than that of other citizens. This study puts forward some suggestions for relevant government departments to improve the sports consumption willingness of citizens. In order to expand the development prospect of sports industry from a long-term perspective, it can provide reference for the development of sports consumption.https://www.frontiersin.org/articles/10.3389/fpsyg.2021.792686/fullnovel coronaviruscharacteristics of sports consumptionstructural equation modelconsumption intentionSOR |
| spellingShingle | Ziyuan Liu Rui Guo Jia Liu Fan Dong Yang Shi Qi Cai Research and Prospect Analysis of Sports Consumption Willingness Based on Public Health Emergencies Frontiers in Psychology novel coronavirus characteristics of sports consumption structural equation model consumption intention SOR |
| title | Research and Prospect Analysis of Sports Consumption Willingness Based on Public Health Emergencies |
| title_full | Research and Prospect Analysis of Sports Consumption Willingness Based on Public Health Emergencies |
| title_fullStr | Research and Prospect Analysis of Sports Consumption Willingness Based on Public Health Emergencies |
| title_full_unstemmed | Research and Prospect Analysis of Sports Consumption Willingness Based on Public Health Emergencies |
| title_short | Research and Prospect Analysis of Sports Consumption Willingness Based on Public Health Emergencies |
| title_sort | research and prospect analysis of sports consumption willingness based on public health emergencies |
| topic | novel coronavirus characteristics of sports consumption structural equation model consumption intention SOR |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2021.792686/full |
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