MSME Market Segmentation Analysis for Dessert Culinary Products in Malang Raya

MSME Market Segmentation Analysis for Dessert Culinary Products in Malang Raya

The increasingly fierce competition in the culinary industry requires MSMEs to make various innovations. Hence, it is necessary to study market segmentation to map out market conditions and consumer profiles. This study aimed to analyze the MSME market segment for dessert, culinary products in Malan...

Full description

Bibliographic Details
Main Authors:	Jati Aisyah Chandra Purnama, Purnama Priska Arindya, Herdina Ajeng Mira
Format:	Article
Language:	English
Published:	EDP Sciences 2023-01-01
Series:	E3S Web of Conferences
Online Access:	https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/25/e3sconf_icobar2023_01008.pdf

Similar Items

The Analysis of Potential Market Preferences for Café Businesses on Healthy Food Purchase Decision
by: Widjaja Stefanny, et al.
Published: (2023-01-01)

EVA as an indicator of financial performance in Tech companies during the Covid-19 pandemic
by: Riesta Devi Kumalasari, et al.
Published: (2023-09-01)

Modelling of Multi Input Transfer Function for Rainfall Forecasting in Batu City
by: Priska Arindya Purnama
Published: (2017-11-01)

The Study of Customer Satisfaction on Natural Skincare Products for MSME’s E-Business Sustainability
by: Dharmono Stanley Christian, et al.
Published: (2023-01-01)

Marketing Efficiency of Shallot Commodity in Malang Raya
by: Ajik Siswantoro, et al.
Published: (2024-04-01)

A MELTING POT OF MALANG: LINGUISTICS LANDSCAPE OF MALANG CULINARY SIGNS
by: Milania Fitri Iwana, et al.
Published: (2021-10-01)

MSME Development Strategy through Branding Training and Business Digitization by DPPKB in Malang Regency
by: Natasya A. Putri, et al.
Published: (2022-06-01)

Developing Web-Based Point of Sales Application with SHA-512 Encryption on DBMS for Indonesian MSME’s Culinary Industry
by: Regant Fernando, et al.
Published: (2023-08-01)

Traditional Nevzine Dessert Production
by: Nuran Erdem, et al.
Published: (2020-08-01)

Empowerment Teachers of SMA Malang Raya Making Eco Enzyme and Biology Module for Teachers of SMA Malang Raya
by: Balqis Balqis, et al.
Published: (2023-04-01)

Implementation of Grounded Theory to Analyze the Effect of Social Media Functionality on MSME Market Segmentation in Indonesia
by: Lolanda Hamim Annisa, et al.
Published: (2023-07-01)

The Effect of Electronic Word Of Mouth, Product Quality, Promotion and Price on Interest in Buying MSME Products in Malang After The Covid 19 Pandemic
by: Moh Cholid Mawardi, et al.
Published: (2023-05-01)

MSME Dexterity Analysis: Absorptive Capacity and Knowledge Stickiness in Endemic Era of Depok MSME’s
by: Yanita Ella Nilla Chandra, et al.
Published: (2023-06-01)

Innovation, competitive strategy and MSME performance: a survey study on culinary SMEs in Indonesia during the COVID-19 pandemic
by: Cancelyn Shearin Pusung, et al.
Published: (2023-04-01)

Ice cream and frozen desserts : a commercial guide to production and marketing /
by: 244209 Stogo, Malcolm
Published: (1998)

TOMIRA and Belabeliku.Com as MSME Product Marketing Media in Kulon Progo Regency
by: Muhammad Eko Atmojo, et al.
Published: (2023-04-01)

Development of MSME potential through branding and digital marketing
by: Muhammad Eko Atmojo, et al.
Published: (2023-08-01)

The art of the dessert /
by: 347139 Amernick, Ann, et al.
Published: (2007)

Frozen desserts /
by: 316652 Migoya, Francisco J.
Published: (2008)

Determinants of MSME Compliance in Paying Taxes (Case Study of Sea Product Processing MSME in Bintan District)
by: Lidya Rikayana Hadli, et al.
Published: (2023-01-01)

Binoh Pottery MSME marketing expansion through digital marketing strategy
by: I Made Riski Aditya Darma, et al.
Published: (2022-11-01)

Selection of alternative solution for implementing green productivity of milk agroindustry in Malang Raya
by: Andan Linggar Rucitra, et al.
Published: (2022-12-01)

Penerapan Otomasi Perpustakaan Sekolah di Malang Raya
by: Moh Safii, et al.
Published: (2020-11-01)

500 desserts : the only compendium of desserts you'll ever need /
by: 353505 Sweetser, Wendy
Published: (2011)

Beveragraphy: Revisiting the Typology of Food Writing from the Perspective of Culinary Linguistics
by: Yustin Sartika, et al.
Published: (2022-12-01)

Digitalization and informal MSME: Digital financial inclusion for MSME development in the formal economy
by: Siti Kurnia Rahayu, et al.
Published: (2023-01-01)

The book of great desserts /
by: 225214 Janericco, Terence
Published: (1994)

New classic desserts /
by: 225335 MacLauchlan, Andrew
Published: (1995)

Perfect chocolate desserts /
by: 170735 Willan, Anne
Published: (1997)

Kitchen library : dessert
Published: (2002)

175 fruit desserts /
by: Kay, Ann
Published: (2006)

Beelic Website Design as an Information Center for Design, Promotion and Marketing of MSME Products in the Pandemic Period
by: Aprilia Hervina Dyah, et al.
Published: (2023-01-01)

How Does Management Equity Work in Indonesian MSME’s? (A MSME’s Level Approach)
by: Made Irma Lestari -
Published: (2022-10-01)

Investigation of the Impact of the Peer-To-Peer Lending Market on the Membership Motivation of the MSME
by: Purwanto Iwan, et al.
Published: (2023-01-01)

delectable desserts : over 75 spectacular recipes for delicious desserts photographed step-by-step /
by: Fraser, Linda, editor 415899
Published: (2003)

CHSE-based healthy culinary as a strategy to increase consumer purchase intention in Malang City
by: Rulli Krisnanda, et al.
Published: (2022-06-01)

Identification of Digital Marketing Improvement Strategies for MSME Products and Services Post-Covid-19 Pandemic in Indonesia
by: Yuli Purbaningsih, et al.
Published: (2022-11-01)

Fresh & tasty : puddings and desserts /
by: 556470 Carroll, Richard
Published: (2006)

Ice creams and cold desserts /
by: Wilson, Mitzie, author
Published: (1985)

LOW FAT DREAM DESSERTS /
by: Kelly, Sebastian
Published: (1999)