Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science
In November 2020, a meeting was held to explore what citizen science practitioners can gain from understanding engagement, marketing, and volunteer motivations in order to benefit recruitment and retention in environmental citizen science. This report summarises the lessons learned from considering...
| Main Authors: | , , , , , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ubiquity Press
2022-02-01
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| Series: | Citizen Science: Theory and Practice |
| Subjects: | |
| Online Access: | https://theoryandpractice.citizenscienceassociation.org/articles/436 |
| _version_ | 1828490567243268096 |
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| author | Adam G. Hart David Adcock Matthew Barr Stuart Church Tamara Clegg Samuel Copland Kris De Meyer Ria Dunkley Rachel M. Pateman Ralph Underhill Kayleigh Wyles Michael J. O. Pocock |
| author_facet | Adam G. Hart David Adcock Matthew Barr Stuart Church Tamara Clegg Samuel Copland Kris De Meyer Ria Dunkley Rachel M. Pateman Ralph Underhill Kayleigh Wyles Michael J. O. Pocock |
| author_sort | Adam G. Hart |
| collection | DOAJ |
| description | In November 2020, a meeting was held to explore what citizen science practitioners can gain from understanding engagement, marketing, and volunteer motivations in order to benefit recruitment and retention in environmental citizen science. This report summarises the lessons learned from considering the role of people as participants within citizen science; although we note that this is only one and, for some, a contested view of participants. Marketing and motivation studies highlighted the importance of knowing more about participants. Framing and user experience experts showed how to convert knowledge into tailored approaches that enhance engagement and retention. Other fields, including the world of commerce, have potential lessons for citizen science practitioners, especially those involved in top-down, mass participatory projects that require high levels of engagement. |
| first_indexed | 2024-12-11T10:47:08Z |
| format | Article |
| id | doaj.art-47e2933b4fe641cd90e4ece3a1cd3376 |
| institution | Directory Open Access Journal |
| issn | 2057-4991 |
| language | English |
| last_indexed | 2024-12-11T10:47:08Z |
| publishDate | 2022-02-01 |
| publisher | Ubiquity Press |
| record_format | Article |
| series | Citizen Science: Theory and Practice |
| spelling | doaj.art-47e2933b4fe641cd90e4ece3a1cd33762022-12-22T01:10:27ZengUbiquity PressCitizen Science: Theory and Practice2057-49912022-02-017110.5334/cstp.436147Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen ScienceAdam G. Hart0David Adcock1Matthew Barr2Stuart Church3Tamara Clegg4Samuel Copland5Kris De Meyer6Ria Dunkley7Rachel M. Pateman8Ralph Underhill9Kayleigh Wyles10Michael J. O. Pocock11University of GloucestershireTen4 DesignUniversity of GloucestershirePure UsabilityUniversity of MarylandUniversity of GloucestershireUniversity College LondonUniversity of GlasgowUniversity of YorkFraming MattersUniversity of PlymouthUK Centre for Ecology and HydrologyIn November 2020, a meeting was held to explore what citizen science practitioners can gain from understanding engagement, marketing, and volunteer motivations in order to benefit recruitment and retention in environmental citizen science. This report summarises the lessons learned from considering the role of people as participants within citizen science; although we note that this is only one and, for some, a contested view of participants. Marketing and motivation studies highlighted the importance of knowing more about participants. Framing and user experience experts showed how to convert knowledge into tailored approaches that enhance engagement and retention. Other fields, including the world of commerce, have potential lessons for citizen science practitioners, especially those involved in top-down, mass participatory projects that require high levels of engagement.https://theoryandpractice.citizenscienceassociation.org/articles/436engagementmotivationparticipationretentionecology |
| spellingShingle | Adam G. Hart David Adcock Matthew Barr Stuart Church Tamara Clegg Samuel Copland Kris De Meyer Ria Dunkley Rachel M. Pateman Ralph Underhill Kayleigh Wyles Michael J. O. Pocock Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science Citizen Science: Theory and Practice engagement motivation participation retention ecology |
| title | Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science |
| title_full | Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science |
| title_fullStr | Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science |
| title_full_unstemmed | Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science |
| title_short | Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science |
| title_sort | understanding engagement marketing and motivation to benefit recruitment and retention in citizen science |
| topic | engagement motivation participation retention ecology |
| url | https://theoryandpractice.citizenscienceassociation.org/articles/436 |
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