Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science

Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science

In November 2020, a meeting was held to explore what citizen science practitioners can gain from understanding engagement, marketing, and volunteer motivations in order to benefit recruitment and retention in environmental citizen science. This report summarises the lessons learned from considering...

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Bibliographic Details
Main Authors: Adam G. Hart, David Adcock, Matthew Barr, Stuart Church, Tamara Clegg, Samuel Copland, Kris De Meyer, Ria Dunkley, Rachel M. Pateman, Ralph Underhill, Kayleigh Wyles, Michael J. O. Pocock
Format: Article
Language:English
Published: Ubiquity Press 2022-02-01
Series:Citizen Science: Theory and Practice
Subjects:
engagement
motivation
participation
retention
ecology
Online Access:https://theoryandpractice.citizenscienceassociation.org/articles/436

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