English-language media discourse in the era of digitalisation: Special mission and functional potential

The article addresses the problem of the functional potential of the present-day English-language media discourse and its role in English-speaking societies and other countries where English does not have official national status. The purpose of the research is to holistically understand key functio...

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Main Authors: Alla V. Guslyakova, Nina I. Guslyakova, Nailya G. Valeeva, Irina V. Vashunina
Format: Article
Language:English
Published: Universitas Syiah Kuala 2023-01-01
Series:Studies in English Language and Education
Subjects:
Online Access:https://jurnal.usk.ac.id/SiELE/article/view/25307
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author Alla V. Guslyakova
Nina I. Guslyakova
Nailya G. Valeeva
Irina V. Vashunina
author_facet Alla V. Guslyakova
Nina I. Guslyakova
Nailya G. Valeeva
Irina V. Vashunina
author_sort Alla V. Guslyakova
collection DOAJ
description The article addresses the problem of the functional potential of the present-day English-language media discourse and its role in English-speaking societies and other countries where English does not have official national status. The purpose of the research is to holistically understand key functions that the English language media discourse is performing in the 21st century. The theoretical framework of this study includes mutually influencing and complementary research doctrines of Halliday’s systemic functional approach, Stuart Hall’s cultural studies approach, and the pragmatic approach of Jeff Verschuren. The findings are based on qualitative and quantitative analyses of scientific works dedicated to the English-language media discourse and a massive media discourse corpus of leading English-language print and online media resources. Overall, the research has proved that the English-language media discourse may perform seven key pragmatic functions (political and economic function, educational function, environmental protection and sustainable development function, integration function, innovative function, cultural diplomacy function, and the social function of sport), which help promote a ‘missionary’ world of democracy and sustainability, affordable education and breakthrough innovations, multiculturalism, national identity and race-free ideology, healthy sport and well-being. Moreover, it is proved that modern English-language media discourse acts as a single holistic information management system whose goal is to become a global influencer and mediator navigating between English-speaking nations and non-English world communities.
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spelling doaj.art-47e4848e5cb74f18bcd92016d4bb9a182023-02-08T06:43:03ZengUniversitas Syiah KualaStudies in English Language and Education2355-27942461-02752023-01-0110142444610.24815/siele.v10i1.2530715580English-language media discourse in the era of digitalisation: Special mission and functional potentialAlla V. Guslyakova0Nina I. Guslyakova1Nailya G. Valeeva2Irina V. Vashunina3RUDN UniversitySouth Ural State Humanitarian Pedagogical UniversityRUDN UniversityRUDN UniversityThe article addresses the problem of the functional potential of the present-day English-language media discourse and its role in English-speaking societies and other countries where English does not have official national status. The purpose of the research is to holistically understand key functions that the English language media discourse is performing in the 21st century. The theoretical framework of this study includes mutually influencing and complementary research doctrines of Halliday’s systemic functional approach, Stuart Hall’s cultural studies approach, and the pragmatic approach of Jeff Verschuren. The findings are based on qualitative and quantitative analyses of scientific works dedicated to the English-language media discourse and a massive media discourse corpus of leading English-language print and online media resources. Overall, the research has proved that the English-language media discourse may perform seven key pragmatic functions (political and economic function, educational function, environmental protection and sustainable development function, integration function, innovative function, cultural diplomacy function, and the social function of sport), which help promote a ‘missionary’ world of democracy and sustainability, affordable education and breakthrough innovations, multiculturalism, national identity and race-free ideology, healthy sport and well-being. Moreover, it is proved that modern English-language media discourse acts as a single holistic information management system whose goal is to become a global influencer and mediator navigating between English-speaking nations and non-English world communities.https://jurnal.usk.ac.id/SiELE/article/view/25307english-language media discoursefunctional potentialinnovationmulticulturalismsustainable development
spellingShingle Alla V. Guslyakova
Nina I. Guslyakova
Nailya G. Valeeva
Irina V. Vashunina
English-language media discourse in the era of digitalisation: Special mission and functional potential
Studies in English Language and Education
english-language media discourse
functional potential
innovation
multiculturalism
sustainable development
title English-language media discourse in the era of digitalisation: Special mission and functional potential
title_full English-language media discourse in the era of digitalisation: Special mission and functional potential
title_fullStr English-language media discourse in the era of digitalisation: Special mission and functional potential
title_full_unstemmed English-language media discourse in the era of digitalisation: Special mission and functional potential
title_short English-language media discourse in the era of digitalisation: Special mission and functional potential
title_sort english language media discourse in the era of digitalisation special mission and functional potential
topic english-language media discourse
functional potential
innovation
multiculturalism
sustainable development
url https://jurnal.usk.ac.id/SiELE/article/view/25307
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AT nailyagvaleeva englishlanguagemediadiscourseintheeraofdigitalisationspecialmissionandfunctionalpotential
AT irinavvashunina englishlanguagemediadiscourseintheeraofdigitalisationspecialmissionandfunctionalpotential