The Effect of Marketing of Bank Services on Customers’ Preference of Private Banks: Case Study of Mellat and Tejarat Banks in Khorasan Razavi Province
Marketing in any banks is a subsystem interacting with all bank subsystems and consequently with the main system that is the bank integrity. Improving marketing system causes improvement in other systems and finally improves the whole bank. On the other hand, enhancing others systems also will infl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Mashhad: Behzad Hassannezhad Kashani
2015-03-01
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| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_115474_4a56ca217b81894773863bfed622b898.pdf |