One Day in the Life of a National Twittersphere

Previous research into social media platforms has often focused on the exceptional: key moments in politics, sports or crisis communication. For Twitter, it has usually centred on hashtags or keywords. Routine and everyday social media practices remain underexamined as a result; the literature has o...

Full description

Bibliographic Details
Main Authors: Bruns Axel, Moon Brenda
Format: Article
Language:English
Published: Sciendo 2019-06-01
Series:Nordicom Review
Subjects:
Online Access:https://doi.org/10.2478/nor-2019-0011
_version_ 1797759787593629696
author Bruns Axel
Moon Brenda
author_facet Bruns Axel
Moon Brenda
author_sort Bruns Axel
collection DOAJ
description Previous research into social media platforms has often focused on the exceptional: key moments in politics, sports or crisis communication. For Twitter, it has usually centred on hashtags or keywords. Routine and everyday social media practices remain underexamined as a result; the literature has overrepresented the loudest voices: those users who contribute actively to popular hashtags. This article addresses this imbalance by exploring in depth the day-to-day patterns of activity within the Australian Twittersphere for a 24-hour period in March 2017. We focus especially on the previously less visible everyday social media practices that this shift in perspective reveals. This provides critical new insights into where, and how, to look for evidence of onlife traces in a systematic way.
first_indexed 2024-03-12T18:49:28Z
format Article
id doaj.art-48082e7ee1bf4e32bfbceb8dffbc6169
institution Directory Open Access Journal
issn 2001-5119
language English
last_indexed 2024-03-12T18:49:28Z
publishDate 2019-06-01
publisher Sciendo
record_format Article
series Nordicom Review
spelling doaj.art-48082e7ee1bf4e32bfbceb8dffbc61692023-08-02T07:20:14ZengSciendoNordicom Review2001-51192019-06-0140s1113010.2478/nor-2019-0011One Day in the Life of a National TwittersphereBruns Axel0Moon Brenda1Digital Media Research Centre, Queensland University of Technology, Brisbane, AustraliaDigital Media Research Centre, Queensland University of Technology, Brisbane, AustraliaPrevious research into social media platforms has often focused on the exceptional: key moments in politics, sports or crisis communication. For Twitter, it has usually centred on hashtags or keywords. Routine and everyday social media practices remain underexamined as a result; the literature has overrepresented the loudest voices: those users who contribute actively to popular hashtags. This article addresses this imbalance by exploring in depth the day-to-day patterns of activity within the Australian Twittersphere for a 24-hour period in March 2017. We focus especially on the previously less visible everyday social media practices that this shift in perspective reveals. This provides critical new insights into where, and how, to look for evidence of onlife traces in a systematic way.https://doi.org/10.2478/nor-2019-0011social mediatwitteraustralianetwork analysisphatic sharing
spellingShingle Bruns Axel
Moon Brenda
One Day in the Life of a National Twittersphere
Nordicom Review
social media
twitter
australia
network analysis
phatic sharing
title One Day in the Life of a National Twittersphere
title_full One Day in the Life of a National Twittersphere
title_fullStr One Day in the Life of a National Twittersphere
title_full_unstemmed One Day in the Life of a National Twittersphere
title_short One Day in the Life of a National Twittersphere
title_sort one day in the life of a national twittersphere
topic social media
twitter
australia
network analysis
phatic sharing
url https://doi.org/10.2478/nor-2019-0011
work_keys_str_mv AT brunsaxel onedayinthelifeofanationaltwittersphere
AT moonbrenda onedayinthelifeofanationaltwittersphere