Manipulative Effect in Russian and Chinese Medical Commercial Advertising Texts: Linguistic and Culturological Aspect
The question of national-cultural conditioning of manipulative influence in Russian and Chinese medical commercial advertising texts are considered. A model of speech manipulative strategy in the advertising text is considered as the interaction of the main strategies: cognitive, prescriptive, emoti...
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| Format: | Article |
| Language: | Russian |
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Tsentr nauchnykh i obrazovatelnykh proektov
2017-11-01
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| Series: | Научный диалог |
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| Online Access: | https://www.nauka-dialog.ru/jour/article/view/557 |