Manipulative Effect in Russian and Chinese Medical Commercial Advertising Texts: Linguistic and Culturological Aspect

Manipulative Effect in Russian and Chinese Medical Commercial Advertising Texts: Linguistic and Culturological Aspect

The question of national-cultural conditioning of manipulative influence in Russian and Chinese medical commercial advertising texts are considered. A model of speech manipulative strategy in the advertising text is considered as the interaction of the main strategies: cognitive, prescriptive, emoti...

Full description

Bibliographic Details
Main Author:	T. Gong
Format:	Article
Language:	Russian
Published:	Tsentr nauchnykh i obrazovatelnykh proektov 2017-11-01
Series:	Научный диалог
Subjects:	manipulative treatment speech strategies and tactics communicative speech method national and cultural specificity contrastive analysis medical commercial advertising text
Online Access:	https://www.nauka-dialog.ru/jour/article/view/557

Similar Items

LINGUO-PRAGMATICS OF SPEECH STRATEGIES AND TACTICS IN SOCIAL ADVERTISING
by: Elena N. Malyuga, et al.
Published: (2018-12-01)

Packaging Information as a Polycode Advertising Text: Impact Tools
by: M. V. Terskikh
Published: (2020-12-01)

Persuasion strategy in online social advertising
by: Ksenia V. Popova
Published: (2018-06-01)

MANIPULATIVE CAPABILITY IN EVERYDAY POLITICAL DISCOURSE
by: I. V. Saveleva
Published: (2015-11-01)

Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the Consumer
by: I.A. Pile, et al.
Published: (2018-04-01)

Rachel Vennya's Directive Speech Actions in Promoting Goods and Their Utilization in Advertising Text Learning
by: Delvia Derita, et al.
Published: (2023-05-01)

ANOMALIES IN AN ADVERTISING TEXT (ON THE EXAMPLE OF THE ENGLISH LANGUAGE)
by: Yuliya V. Massalskaya, et al.
Published: (2023-06-01)

Linguistic Manifestations of Extremism in the Aspect of National Legislation of the Russian Federation and the Republic of Belarus
by: Aliaksandr Leonidovich Dziadzinkin
Published: (2022-03-01)

The Concept of Family in Advertising Discourse: Linguistic and Pragmatic Aspects
by: L. V. Sudina
Published: (2021-07-01)

Verbal Influence and Verbal Manipulation (Based on the Data of the Associative Experiment)
by: Nina Viktorovna Schennikova, et al.
Published: (2018-12-01)

Manipulative Potential of Colour Names in Creolized Texts of Decorative Cosmetics Advertising (by Material of French and Russian Languages)
by: L. R. Abdullina, et al.
Published: (2019-02-01)

Text-Speech Modeling of Addressee of Advertising Training Courses
by: S. N. Vinogradov, et al.
Published: (2022-04-01)

Pragmatics of Advertising Text in the Aspect of its Suggestive Impact
by: Elena A. Kalinovskaya, et al.
Published: (2021-03-01)

ADVERTISEMENT AS A MANIPULATION TEXT: GRAPHIC CODE OF WORD PLAY
Published: (2017-02-01)

Suggestion as a Method of Linguistic Manipulation in Religious Discourse
by: T. F. Grishenkova, et al.
Published: (2019-12-01)

Euphemisms in advertising discourse: Putting on a positive face and maintaining speech etiquette
by: Elena A. Danilina, et al.
Published: (2019-03-01)

LINGUISTIC MEANS OF MANIPULATION IN THE ADVERTISING TEXT
by: Moiseeva, A.V.
Published: (2020-12-01)

The peculiarity of speech influense of the advertising texts
by: А.S. Тelеtov, et al.
Published: (2015-12-01)

MANIPULATING CONSUMERS THROUGH ADVERTISING
by: Nicoleta -Andreea Neacşu, et al.
Published: (2012-12-01)

Subjective or objective: How the style of text in computational advertising influences consumer behaviors?
by: Minxue Huang, et al.
Published: (2022-01-01)

PECULIARITIES OF EPITHETS TRANSLATION IN THE ADVERTISING TEXTS FOR CHILDREN’S GOODS
by: Anna V. Lyulina, et al.
Published: (2022-12-01)

Unfolding the Linguistic Features of Newspaper Advertisements in India
by: Anisha Chugh, et al.
Published: (2012-12-01)

LINGUISTIC MANIPULATION: DEFINITION AND TYPES
by: Asya Akopova
Published: (2013-12-01)

Die ausgewählten manipulativen Strategien in den öffentlichen Propagandareden der NS-Zeit. Dargestellt am Beispiel der Sportpalastrede
by: Agnieszka Wypiorczyk
Published: (2023-07-01)

ADVERTISING AS MEAN OF MANIPULATION OF PEOPLE
by: Camelia PAVEL
Published: (2014-04-01)

Manipulative marketing: persuasion and manipulation of the consumer through advertising
by: Victor DANCIU
Published: (2014-02-01)

Traitement contrastif des publicités humanitaires situées entre publicités commerciales et appels : constats pour une entrée didactique par genres discursifs
by: Noria AMZAL
Published: (2020-12-01)

USE OF ADVERTISING MATERIALS IN TEACHING A FOREIGN LANGUAGE
by: Ruslan M. Kliuchnyk, et al.
Published: (2019-06-01)

Suggestive Potential of Language Units in Advertising Texts of International Women’s Glossy Fashion Magazines
by: O. A. Selemeneva
Published: (2019-11-01)

Linguosemiotic Mechanisms of Manipulative Potential Formation in Polycoded Nomination in Advertising Discourse
by: R. I. Zakharov
Published: (2023-12-01)

Characteristics of linguistic aspect of speech activity of students with different types of character
by: V R Valiulina
Published: (2009-09-01)

Comparison of Commercial Advertising Methods in Tehran and Baghdad
by: Effatalsadat Afzaltousi, et al.
Published: (2022-11-01)

Analysis of Speech Act of Instant Noodle Advertisement 50th on Television
by: Moch. Idham Fadlilah
Published: (2022-08-01)

SHORT ANALYSIS OF COMMERCIAL ADVERTISING
by: VIRGIL - ION POPOVICI
Published: (2015-12-01)

Implementation of emotions for malay text to speech system /
by: Sheikh Hussain Shaikh Salleh, 1958-, author, et al.
Published: (2008)

Implementation of emotions for malay text to speech system /
by: 252009 Cheong, Chye Li, et al.
Published: (2007)

Implementation of smoothing technique in Malay text to speech /
by: 438231 Muhamad Ridzuan Radin Muhamad Amin, et al.
Published: (2007)

PRAGMALINGUISTIC MEANS OF THE AUTHOR REPRESENTATION IN POLITICAL MEMOIRS
by: Elena Anatolyevna Zhuravleva
Published: (2014-11-01)

Country Image in Advertising Discourse: Between Commercial and Social Components
by: E. N. Remchukova, et al.
Published: (2020-09-01)

Stereotypes in Advertising
by: Ionela Mihaela GAFENCU-BÂNDIUL
Published: (2011-06-01)